Advertising Empire

2011-01-03 History

Author : David Ciarlo
Release : 2011-01-03
Genre : History
Kind : eBook
Book Rating : 061/5 ( reviews)

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Book Synopsis Advertising Empire by : David Ciarlo

Download or read book Advertising Empire written by David Ciarlo. This book was released on 2011-01-03. Available in PDF, EPUB and Kindle. Book excerpt: David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's political and cultural meaning as well as, by infusing it with a simplified racial cast.

Advertising Empire

2011-01-03 History

Author : David Ciarlo
Release : 2011-01-03
Genre : History
Kind : eBook
Book Rating : 239/5 ( reviews)

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Book Synopsis Advertising Empire by : David Ciarlo

Download or read book Advertising Empire written by David Ciarlo. This book was released on 2011-01-03. Available in PDF, EPUB and Kindle. Book excerpt: At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. These developments, distinct in the world of political economy, were intertwined in the world of visual culture. David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the “African native” had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism’s political and cultural meaning as well, by infusing it with a simplified racial cast. The visual realm shaped the worldview of the colonial rulers, illuminated the importance of commodities, and in the process, drew a path to German modernity. The powerful vision of racial difference at the core of this modernity would have profound consequences for the future.

Global Citizenship and the Legacy of Empire

2012-08-06 Political Science

Author : April Biccum
Release : 2012-08-06
Genre : Political Science
Kind : eBook
Book Rating : 978/5 ( reviews)

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Book Synopsis Global Citizenship and the Legacy of Empire by : April Biccum

Download or read book Global Citizenship and the Legacy of Empire written by April Biccum. This book was released on 2012-08-06. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the parallels between mainstream development discourse and colonial discourse as theorized in the work of Homi Bhabha, Gayatri Spivak and Edward Said. Aiming to repoliticize post-colonial theory by applying its understandings to contemporary political discourses, author April Biccum critically examines the ways in which development in its current form has recently begun to be promoted among the metropolitan public. Biccum contends that what has begun is a sustained marketing campaign for development that is a repetition, augmentation and ultimately much greater success of the work of the Empire Marketing Board of 1926. Demonstrating how this marketing campaign for development attempts to facilitate support for neo-liberal globalization, Biccum contends that this theatre of legitimation is emerging in response to growing critical voices and counter-hegemonic activity on the international stage. Featuring in depth analyses of the UK, cultural values, DfID, the commemoration of the slave trade and campaigns including Live8 and Make Poverty History, this book will be of interest to students and scholars of postcolonial studies, development studies, and international political economy. It will also offer insights valuable to a wider range of subjects including critical theory and globalization studies.

Building an Empire (Next Level Edition)

2020-07

Author : Brian Carruthers
Release : 2020-07
Genre :
Kind : eBook
Book Rating : 619/5 ( reviews)

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Book Synopsis Building an Empire (Next Level Edition) by : Brian Carruthers

Download or read book Building an Empire (Next Level Edition) written by Brian Carruthers. This book was released on 2020-07. Available in PDF, EPUB and Kindle. Book excerpt: Brian Carruthers has built one of the largest, most profitable downline teams in all of network marketing in the last decade. His success system helped his team grow to more than 350,000 distributors, including countless stories of lives being changed for the better by the incomes generated. Beyond the surface success of gaining wealth and living the dream lifestyle as an eight-figure income earner, Brian's alignment of personal goals with a greater purpose of helping to change lives has fueled his passion for this profession. Brian pours nearly 20 years of knowledge, experience, and wisdom from being in the field working with thousands of distributors into this groundbreaking book. Use it as your comprehensive manual/guidebook and you will save yourself from going down the wrong paths, avoid the pitfalls that stop many networkers in their journeys, and cut years off your learning curve. Applying the wisdom from this book will make you more effective, more profitable, and you will have more fun on your rise to the top while you are Building Your Empire!

Buy and Build

1990-01-01

Author : S. Constantine
Release : 1990-01-01
Genre :
Kind : eBook
Book Rating : 386/5 ( reviews)

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Book Synopsis Buy and Build by : S. Constantine

Download or read book Buy and Build written by S. Constantine. This book was released on 1990-01-01. Available in PDF, EPUB and Kindle. Book excerpt:

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