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A Strategic Nature

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Release : 2021-11-15
Genre : Social Science
Kind : eBook
Book Rating : 375/5 ( reviews)

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Book Synopsis A Strategic Nature by : Melissa Aronczyk

Download or read book A Strategic Nature written by Melissa Aronczyk. This book was released on 2021-11-15. Available in PDF, EPUB and Kindle. Book excerpt: A look at how public relations has dominated public understanding of the natural environment for over one hundred years. In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future.

A Strategic Nature

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Author :
Release : 2022
Genre : Climatic changes
Kind : eBook
Book Rating : 340/5 ( reviews)

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Book Synopsis A Strategic Nature by : Melissa Aronczyk

Download or read book A Strategic Nature written by Melissa Aronczyk. This book was released on 2022. Available in PDF, EPUB and Kindle. Book excerpt: "A Strategic Nature shows how public relations has dominated public understanding of the natural environment for over one hundred years. More than spin or misinformation, PR is a social and political force that shapes how we understand and address the environmental crises we now face. Drawing on interviews, ethnography, and archival research, Melissa Aronczyk and Maria I. Espinoza offer an original account of the promotional agents who have influenced public perception of the environment since the beginning of the twentieth century, revealing how professional communicators affect how we think about public knowledge and who can legitimately produce it. Instead of focusing on just the messages or the campaigns, this book provides a conceptual framework for understanding the promotional culture around the meaning of the environment. A Strategic Nature argues that it is not possible to understand the role of the environment in our everyday lives without understanding how something called "the environment" has been invented and communicated to us throughout history. To tell this story properly requires a careful account of the evolution of the institutions, norms and movements that have pushed environmental concerns to the fore of public opinion and political action. But it also demands an examination of the simultaneous evolution of professional communicators and the formation of their institutions, norms and movements. Without this piece of the puzzle, we miss crucial ways that struggles are won, resources allocated, and beliefs fostered about environmental problems"--

Organizations, Policy, and the Natural Environment

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Release : 2002
Genre : Political Science
Kind : eBook
Book Rating : 964/5 ( reviews)

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Book Synopsis Organizations, Policy, and the Natural Environment by : Andrew J. Hoffman

Download or read book Organizations, Policy, and the Natural Environment written by Andrew J. Hoffman. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together emerging perspectives from organization theory and management, environmental sociology, international regime studies, and the social studies of science and technology to provide a starting point for discipline-based studies of environmental policy and corporate environmental behavior. Reflecting the book’s theoretical and empirical focus, the audience is two-fold: organizational scholars working within the institutional tradition, and environmental scholars interested in management and policy. Together this mix forms a creative synthesis for both sets of readers, analyzing how environmental policy and organizational practices are shaped, spread and contested.

Strategic Corporate Conservation Planning

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Release : 2020-02-06
Genre : Business & Economics
Kind : eBook
Book Rating : 408/5 ( reviews)

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Book Synopsis Strategic Corporate Conservation Planning by : Margaret O'Gorman

Download or read book Strategic Corporate Conservation Planning written by Margaret O'Gorman. This book was released on 2020-02-06. Available in PDF, EPUB and Kindle. Book excerpt: Industries that drive economic growth and support our comfortable modern lifestyles have exploited natural resources to do so. But now there's growing understanding that business can benefit from a better relationship with the environment. Leading corporations have begun to leverage nature-based remediation, restoration, and enhanced lands management to meet a variety of business needs, such as increasing employee engagement and establishing key performance indicators for reporting and disclosures. Strategic Corporate Conservation Planning offers fresh insights for corporations and environmental groups looking to create mutually beneficial partnerships that use conservation action to address business challenges and realize meaningful environmental outcomes. Recognizing the long history of mistrust between corporate action and environmental effort, Strategic Corporate Conservation Planning begins by explaining how to identify priorities that will yield a beneficial relationship between a company and nonprofit. Next, O'Gorman offers steps for creating ecologically-focused projects that address key business needs. Chapters highlight existing projects with different scales of engagement, emphasizing that headline-generating, multimillion dollar commitments are not necessarily the most effective approach. Myriad case studies featuring programs from habitat restoration to environmental educational initiatives at companies like Bridgestone USA, General Motors, and CRH Americas are included to help spark new ideas. With limited government funding available for conservation and increasing competition for grant support, corporate efforts can fill a growing need for environmental stewardship while also providing business benefits. Strategic Corporate Conservation Planning presents a comprehensive approach for effective engagement between the public and private sector, encouraging pragmatic partnerships that benefit us all.

Strategic Theory for the 21st Century: The Little Book on Big Strategy

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Release : 2006
Genre : Military doctrine
Kind : eBook
Book Rating : 229/5 ( reviews)

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Book Synopsis Strategic Theory for the 21st Century: The Little Book on Big Strategy by : Harry R. Yarger

Download or read book Strategic Theory for the 21st Century: The Little Book on Big Strategy written by Harry R. Yarger. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt:

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