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A Practitioner's Guide to Account-based Marketing

2021-06-29
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Release : 2021-06-29
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Kind : eBook
Book Rating : 881/5 ( reviews)

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Book Synopsis A Practitioner's Guide to Account-based Marketing by : Bev Burgess

Download or read book A Practitioner's Guide to Account-based Marketing written by Bev Burgess. This book was released on 2021-06-29. Available in PDF, EPUB and Kindle. Book excerpt: Improve relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts.

A Practitioner's Guide to Account-Based Marketing

2021-06-03 Business & Economics
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Release : 2021-06-03
Genre : Business & Economics
Kind : eBook
Book Rating : 89X/5 ( reviews)

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Book Synopsis A Practitioner's Guide to Account-Based Marketing by : Bev Burgess

Download or read book A Practitioner's Guide to Account-Based Marketing written by Bev Burgess. This book was released on 2021-06-03. Available in PDF, EPUB and Kindle. Book excerpt: As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts. A Practitioner's Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career. This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.

A Practitioner's Guide to Account-Based Marketing

2017-03-03 Business & Economics
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Release : 2017-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 906/5 ( reviews)

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Book Synopsis A Practitioner's Guide to Account-Based Marketing by : Bev Burgess

Download or read book A Practitioner's Guide to Account-Based Marketing written by Bev Burgess. This book was released on 2017-03-03. Available in PDF, EPUB and Kindle. Book excerpt: Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many of the world's leading companies have annual revenues the size of some countries' GDP, so for the businesses that provide services and solutions to these companies, such key accounts truly do represent a global market. A Practitioner's Guide to Account-Based Marketing explores the development of account-based marketing (ABM) as a business practice, and outlines a clear, step-by-step process for readers who wish to set up an ABM programme to accelerate growth. Rich with fascinating case studies and personal stories, A Practitioner's Guide to Account-Based Marketing offers readers privileged access to lessons learned by pioneering companies in the field, including BT, Fujitsu, IBM, Juniper Networks, Microsoft, SAP, and many more. The text is fully endorsed by the Information Technology Services Marketing Association (ITSMA), who run the only formally recognized qualification in the sector: the Account-Based Marketing Certification Programme. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers strengthen relationships, build reputation, and increase revenues in their most important accounts.

Account-Based Marketing

2019-03-19 Business & Economics
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Release : 2019-03-19
Genre : Business & Economics
Kind : eBook
Book Rating : 002/5 ( reviews)

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Book Synopsis Account-Based Marketing by : Chris Golec

Download or read book Account-Based Marketing written by Chris Golec. This book was released on 2019-03-19. Available in PDF, EPUB and Kindle. Book excerpt: Account-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs Integrate your sales and marketing processes into an efficient, cohesive workflow Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you’ll find it all in this authoritative guide.

A Practitioner's Guide to Corporate Restructuring

2008 Consolidation and merger of corporations
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Author :
Release : 2008
Genre : Consolidation and merger of corporations
Kind : eBook
Book Rating : 311/5 ( reviews)

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Book Synopsis A Practitioner's Guide to Corporate Restructuring by :

Download or read book A Practitioner's Guide to Corporate Restructuring written by . This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt:

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