A Multimodal and Ethnographic Approach to Textbook Discourse

2022-08-30 Language Arts & Disciplines

Author : Germán Canale
Release : 2022-08-30
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 830/5 ( reviews)

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Book Synopsis A Multimodal and Ethnographic Approach to Textbook Discourse by : Germán Canale

Download or read book A Multimodal and Ethnographic Approach to Textbook Discourse written by Germán Canale. This book was released on 2022-08-30. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new framework for analysing textbook discourse, bridging the gap between contemporary ethnographic approaches and multimodality for a contextually sensitive approach which considers the multiplicity of multimodal resources involved in the production and use of textbooks. The volume makes the case for textbook discourse studies to go beyond studies of textual representation and critically consider the ways in which textbook discourse is situated within wider social practices. Each chapter considers a different social semiotic practice in which textbook and textbook discourse is involved: representation, communication, interaction, learning, and recontextualization. In bringing together this work with contemporary ethnography scholarship, the book offers a comprehensive toolkit for further research on textbook discourse and pushes the field forward into new directions. This innovative book will be of particular interest to students and scholars in discourse analysis, multimodality, social semiotics, language and communication, and curriculum studies.

Systematically Working with Multimodal Data

2019-05-07 Language Arts & Disciplines

Author : Sigrid Norris
Release : 2019-05-07
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 317/5 ( reviews)

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Book Synopsis Systematically Working with Multimodal Data by : Sigrid Norris

Download or read book Systematically Working with Multimodal Data written by Sigrid Norris. This book was released on 2019-05-07. Available in PDF, EPUB and Kindle. Book excerpt: A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.

Advances in Discourse Studies

2008-03-10 Language Arts & Disciplines

Author : Vijay Bhatia
Release : 2008-03-10
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 306/5 ( reviews)

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Book Synopsis Advances in Discourse Studies by : Vijay Bhatia

Download or read book Advances in Discourse Studies written by Vijay Bhatia. This book was released on 2008-03-10. Available in PDF, EPUB and Kindle. Book excerpt: Methods of approaching the study of discourse have developed rapidly in the last ten years, influenced by a growing interdisciplinary spirit among linguistics and anthropology, sociology, cognitive and cultural psychology and cultural studies, as well as among established sub-fields within linguistics itself. Among the more recent developments are an increasing ‘critical’ turn in discourse analysis, a growing interest in historical, ethnographic and corpus-based approaches to discourse, more concern with the social contexts in which discourse occurs, the social actions that it is used to take and the identities that are constructed through it, as well as a revaluation of what counts as ‘discourse’ to include multi-modal texts and interaction. Advances in Discourse Studies brings together contributions from leading scholars in the field, investigating the historical and theoretical relationships between new advances in discourse studies and pointing towards new directions for the future of the discipline. Featuring discussion questions, classroom projects and recommended readings at the end of each section, as well as case studies illustrating each approach discussed, this is an invaluable resource for students of interdisciplinary discourse analysis.

Introduction to Multimodal Analysis

2020-01-09 Language Arts & Disciplines

Author : Per Ledin
Release : 2020-01-09
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 159/5 ( reviews)

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Book Synopsis Introduction to Multimodal Analysis by : Per Ledin

Download or read book Introduction to Multimodal Analysis written by Per Ledin. This book was released on 2020-01-09. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

Multimodality in Practice

2012-05-22 Language Arts & Disciplines

Author : Sigrid Norris
Release : 2012-05-22
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 314/5 ( reviews)

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Book Synopsis Multimodality in Practice by : Sigrid Norris

Download or read book Multimodality in Practice written by Sigrid Norris. This book was released on 2012-05-22. Available in PDF, EPUB and Kindle. Book excerpt: In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.

Popular eBooks

A Multimodal and Ethnographic Approach to Textbook Discourse

Systematically Working with Multimodal Data

Advances in Discourse Studies

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Multimodality in Practice

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