Share

60-Minute Brand Strategist

2013-05-17 Business & Economics
Download 60-Minute Brand Strategist PDF Online Free

Author :
Release : 2013-05-17
Genre : Business & Economics
Kind : eBook
Book Rating : 961/5 ( reviews)

GET EBOOK


Book Synopsis 60-Minute Brand Strategist by : Idris Mootee

Download or read book 60-Minute Brand Strategist written by Idris Mootee. This book was released on 2013-05-17. Available in PDF, EPUB and Kindle. Book excerpt: Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.

60-minute Brand Strategist

2004 Brand name products
Download 60-minute Brand Strategist PDF Online Free

Author :
Release : 2004
Genre : Brand name products
Kind : eBook
Book Rating : 836/5 ( reviews)

GET EBOOK


Book Synopsis 60-minute Brand Strategist by : Idris Mootee

Download or read book 60-minute Brand Strategist written by Idris Mootee. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the creation and nourishment of great brands is critical to marketers. Any organization that provides a product or service needs to communicate its availability and benefits to its customers - a strong brand is the essential medium in this process. This book is an essential guide for every brand marketers in the 21st century. 60-Minute Brand Strategist provides a proven approach to guide brand strategy development and many of the tools and techniques introduced in this book has traditionally been regarded as secrets. These techniques are used by the world's most successful and valuable brands. The author brings the fundamental of brand strategy development to a higher level in an easy to understand and practical way. Powerful brand management is as vital to an entrepreneur or small business as it is to a large, multinational organization. A companion and resource for those involved in brand issues, 60-Minute Brand Strategist provides tools and frameworks that are readily applicable in a practical sense. In this revised edition, updated new cases and examples were added. As one reviewer puts it: This book not only gave readers a good conceptual overview of branding but went one step further in giving step-by-step details of how to do it.

Playing to Win

2013 Business & Economics
Download Playing to Win PDF Online Free

Author :
Release : 2013
Genre : Business & Economics
Kind : eBook
Book Rating : 39X/5 ( reviews)

GET EBOOK


Book Synopsis Playing to Win by : Alan G. Lafley

Download or read book Playing to Win written by Alan G. Lafley. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

The Brand Mapping Strategy

2016-06-20 Business & Economics
Download The Brand Mapping Strategy PDF Online Free

Author :
Release : 2016-06-20
Genre : Business & Economics
Kind : eBook
Book Rating : 394/5 ( reviews)

GET EBOOK


Book Synopsis The Brand Mapping Strategy by : Karen Tiber Leland

Download or read book The Brand Mapping Strategy written by Karen Tiber Leland. This book was released on 2016-06-20. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

Design Thinking for Strategic Innovation

2013-08-12 Business & Economics
Download Design Thinking for Strategic Innovation PDF Online Free

Author :
Release : 2013-08-12
Genre : Business & Economics
Kind : eBook
Book Rating : 127/5 ( reviews)

GET EBOOK


Book Synopsis Design Thinking for Strategic Innovation by : Idris Mootee

Download or read book Design Thinking for Strategic Innovation written by Idris Mootee. This book was released on 2013-08-12. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.

You may also like...