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Author : Al Ries
Release : 2000-06-05
Genre :
Kind : eBook
Book Rating : 956/5 ( reviews)
Book Synopsis 11 Immutable Laws of Internet Branding by : Al Ries
Download or read book 11 Immutable Laws of Internet Branding written by Al Ries. This book was released on 2000-06-05. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Al Ries
Release : 2000-06-01
Genre : Business & Economics
Kind : eBook
Book Rating : 219/5 ( reviews)
Book Synopsis The 11 Immutable Laws of Internet Branding by : Al Ries
Download or read book The 11 Immutable Laws of Internet Branding written by Al Ries. This book was released on 2000-06-01. Available in PDF, EPUB and Kindle. Book excerpt: Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illuminate their ideas.
Author : Al Ries
Release : 2000
Genre : Business & Economics
Kind : eBook
Book Rating : 224/5 ( reviews)
Book Synopsis The 11 Immutable Laws of Internet Branding by : Al Ries
Download or read book The 11 Immutable Laws of Internet Branding written by Al Ries. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: Using examples and anecdotes from their own consulting business, Al and Laura Ries demonstrate how Internet branding really works, who can benefit most from it, and where traditional marketing can still fit in.
Author : Al Ries
Release : 2009-10-06
Genre : Business & Economics
Kind : eBook
Book Rating : 675/5 ( reviews)
Book Synopsis The 22 Immutable Laws of Branding by : Al Ries
Download or read book The 22 Immutable Laws of Branding written by Al Ries. This book was released on 2009-10-06. Available in PDF, EPUB and Kindle. Book excerpt: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Author : Al Ries
Release : 2009-03-17
Genre : Business & Economics
Kind : eBook
Book Rating : 732/5 ( reviews)
Book Synopsis The Fall of Advertising and the Rise of PR by : Al Ries
Download or read book The Fall of Advertising and the Rise of PR written by Al Ries. This book was released on 2009-03-17. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
