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101 Things I Learned® in Advertising School

2018-04-03 Business & Economics
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Release : 2018-04-03
Genre : Business & Economics
Kind : eBook
Book Rating : 728/5 ( reviews)

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Book Synopsis 101 Things I Learned® in Advertising School by : Tracy Arrington

Download or read book 101 Things I Learned® in Advertising School written by Tracy Arrington. This book was released on 2018-04-03. Available in PDF, EPUB and Kindle. Book excerpt: Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

101 Things I Learned ® in Business School

2010-05-20 Business & Economics
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Release : 2010-05-20
Genre : Business & Economics
Kind : eBook
Book Rating : 569/5 ( reviews)

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Book Synopsis 101 Things I Learned ® in Business School by : Michael W. Preis

Download or read book 101 Things I Learned ® in Business School written by Michael W. Preis. This book was released on 2010-05-20. Available in PDF, EPUB and Kindle. Book excerpt: 101 THINGS I LEARNED® IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction. Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school. Illustrated in the same fun, gift book format as 101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.

101 Things I Learned in Architecture School

2007-08-31 Architecture
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Release : 2007-08-31
Genre : Architecture
Kind : eBook
Book Rating : 338/5 ( reviews)

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Book Synopsis 101 Things I Learned in Architecture School by : Matthew Frederick

Download or read book 101 Things I Learned in Architecture School written by Matthew Frederick. This book was released on 2007-08-31. Available in PDF, EPUB and Kindle. Book excerpt: Concise lessons in design, drawing, the creative process, and presentation, from the basics of “How to Draw a Line” to the complexities of color theory. This is a book that students of architecture will want to keep in the studio and in their backpacks. It is also a book they may want to keep out of view of their professors, for it expresses in clear and simple language things that tend to be murky and abstruse in the classroom. These 101 concise lessons in design, drawing, the creative process, and presentation—from the basics of "How to Draw a Line" to the complexities of color theory—provide a much-needed primer in architectural literacy, making concrete what too often is left nebulous or open-ended in the architecture curriculum. Each lesson utilizes a two-page format, with a brief explanation and an illustration that can range from diagrammatic to whimsical. The lesson on "How to Draw a Line" is illustrated by examples of good and bad lines; a lesson on the dangers of awkward floor level changes shows the television actor Dick Van Dyke in the midst of a pratfall; a discussion of the proportional differences between traditional and modern buildings features a drawing of a building split neatly in half between the two. Written by an architect and instructor who remembers well the fog of his own student days, 101 Things I Learned in Architecture School provides valuable guideposts for navigating the design studio and other classes in the architecture curriculum. Architecture graduates—from young designers to experienced practitioners—will turn to the book as well, for inspiration and a guide back to basics when solving a complex design problem.

101 Things I Learned ® in Film School

2010-05-20 Business & Economics
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Release : 2010-05-20
Genre : Business & Economics
Kind : eBook
Book Rating : 585/5 ( reviews)

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Book Synopsis 101 Things I Learned ® in Film School by : Neil Landau

Download or read book 101 Things I Learned ® in Film School written by Neil Landau. This book was released on 2010-05-20. Available in PDF, EPUB and Kindle. Book excerpt: How to set a scene? What's the best camera angle? How does the new technology interact with scenes? And how does one even get the financing to make a movie? These basic questions and much more are all covered in this exquisite packaged book on the film industry and making movies as a profession. Written by Neil Landau, an experienced screenwriter and script consultant to the major movie studios, this is the perfect book for anyone who wants to know about the inner-workings of this industry. Whether it's someone who wants to make movies as a full-timecareer, or just someone who is interested in film, this book covers it all.

101 Things I Learned® in Urban Design School

2018-04-03 Architecture
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Release : 2018-04-03
Genre : Architecture
Kind : eBook
Book Rating : 701/5 ( reviews)

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Book Synopsis 101 Things I Learned® in Urban Design School by : Matthew Frederick

Download or read book 101 Things I Learned® in Urban Design School written by Matthew Frederick. This book was released on 2018-04-03. Available in PDF, EPUB and Kindle. Book excerpt: Providing unique, accessible lessons on urban design, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Students of urban design often find themselves lost between books that are either highly academic or overly formulaic, leaving them with few tangible tools to use in their design projects. 101 Things I Learned® in Urban Design School fills this void with provocative, practical lessons on urban space, street types, pedestrian experience, managing the design process, the psychological, social, cultural, and economic ramifications of physical design decisions, and more. Written by two experienced practitioners and instructors, this informative book will appeal not only to students, but to seasoned professionals, planners, city administrators, and ordinary citizens who wish to better understand their built world.

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