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Your Marketing Sucks

2014-04-01 Business & Economics
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Release : 2014-04-01
Genre : Business & Economics
Kind : eBook
Book Rating : 678/5 ( reviews)

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Book Synopsis Your Marketing Sucks by : Mark Stevens

Download or read book Your Marketing Sucks written by Mark Stevens. This book was released on 2014-04-01. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks. It fails to achieve the only legitimate goal for marketing: to drive a company's growth. In this Tenth Anniversary edition of Your Marketing Sucks, renowned CEO Mark Stevens guides the reader through the principles of successful, business-building marketing, expanding on and updating his global Best Seller with fresh new content focused on state of the art guidance for building a wired brand designed to thrive in the viral era. In this invaluable, time-tested book, the bedrock principles of extreme marketing are fused with the power of the Internet/social media to deliver exponential results. It is, in its totality, an idea whose time has come!

Exposed "Your Marketing Sucks and You Know It".

2011
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Release : 2011
Genre :
Kind : eBook
Book Rating : 868/5 ( reviews)

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Book Synopsis Exposed "Your Marketing Sucks and You Know It". by : Mal Emery

Download or read book Exposed "Your Marketing Sucks and You Know It". written by Mal Emery. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt:

Your Marketing Sucks

2005 Industrial management
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Author :
Release : 2005
Genre : Industrial management
Kind : eBook
Book Rating : 691/5 ( reviews)

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Book Synopsis Your Marketing Sucks by : Mark Stevens

Download or read book Your Marketing Sucks written by Mark Stevens. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt: Stevens shows how to conceive an innovative, effective marketing campaign strategy and then monitor the results. The idea is to spend one's marketing budget only in ways that will give a measurable return on marketing dollars.

Your Company Sucks

2011-08-02 Business & Economics
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Release : 2011-08-02
Genre : Business & Economics
Kind : eBook
Book Rating : 89X/5 ( reviews)

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Book Synopsis Your Company Sucks by : Mark Stevens

Download or read book Your Company Sucks written by Mark Stevens. This book was released on 2011-08-02. Available in PDF, EPUB and Kindle. Book excerpt: It's every businessperson's nightmare: his or her company is failing, dysfunctional, stuck in neutral, and is disappointing overall, from the finances to the customer feedback. Put bluntly—but candidly—the company sucks. That's the bad news. The good news is that it doesn't have to be that way. Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride and profits its owners and shareholders seek. This U-turn must begin with you, the owner or senior manager, declaring war on yourself. By facing the fact that the malaise is the business suffers from ultimately is your responsibility and your doing, and even more important, will not be rectified unless you take the lead. Face the hard truth. Take the difficult actions. Demonstrate determination, creativity and resolve. Your Company Sucks pulls back the curtain on business performance. To reveal the four real-world reasons businesses decline, to identify them as red flags, and to provide a powerful and innovative methodology to transition from failure to flourish. Mark Stevens reveals that there are not thousands of reasons businesses fail. The reasons fall under four major categories: 1. rudderless leadership 2. the lust-to-lax syndrome 3. incompetence 4. conventional thinking Identifying and addressing the reasons for your company's failure is the focus of the war. This insightful book shows that the key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels. It also demonstrates how customer satisfaction is a curse in disguise. You don't want to satisfy your customers—you want to thrill them.

How Not to Suck At Marketing

2021-09-01 Business & Economics
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Release : 2021-09-01
Genre : Business & Economics
Kind : eBook
Book Rating : 168/5 ( reviews)

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Book Synopsis How Not to Suck At Marketing by : Jeff Perkins

Download or read book How Not to Suck At Marketing written by Jeff Perkins. This book was released on 2021-09-01. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

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