1# Library to Find Best eBook for Read
Author : Jeremy Goldman
Release : 2013
Genre : Business & Economics
Kind : eBook
Book Rating : 557/5 ( reviews)
Book Synopsis Going Social by : Jeremy Goldman
Download or read book Going Social written by Jeremy Goldman. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: Powerful lessons from the frontlines of social media marketing.
Author : Nripendra P. Rana
Release : 2019-11-11
Genre : Business & Economics
Kind : eBook
Book Rating : 745/5 ( reviews)
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana. This book was released on 2019-11-11. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Muhammad Aprizal
Release : 2020-04-27
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis From Social Media To Your Pocket - Power Of Social Media by : Muhammad Aprizal
Download or read book From Social Media To Your Pocket - Power Of Social Media written by Muhammad Aprizal. This book was released on 2020-04-27. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing book for social media marketer
Author : Joe Praveen Sequeira
Release : 2012-03-06
Genre : Internet advertising
Kind : eBook
Book Rating : 517/5 ( reviews)
Book Synopsis Unleash the Power of Social Media Marketing by : Joe Praveen Sequeira
Download or read book Unleash the Power of Social Media Marketing written by Joe Praveen Sequeira. This book was released on 2012-03-06. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of social strategies that don't work? Have you spent hours on Facebook, Twitter or LinkedIn with nothing to show for it? STOP what you're doing right now. There's a small crop of social marketers that have figured out how to make millions from social marketing. You need their tactics! With the right social media plan, you can GROW your business, make more SALES and collect an army of loyal REPEAT customers. This is not some quick fix solution. But there's a right way to sell in the social sphere, and a wrong way. You need to learn the right way now, so that you can catapult your business ahead of your competition. Get some of the most powerful social marketing advice you'll ever find, inside these pages. Claim your place in the fast paced world of social technology, and build your business on the limitless potential of social sales. 'Unleash the Power of Social Media Marketing' will expose you to explosive, top tier strategies employed by the pros. Transform your social campaign into a systematic money engine, with these closely guarded social secrets!
Author : Beverly Macy
Release : 2011-01-07
Genre : Business & Economics
Kind : eBook
Book Rating : 478/5 ( reviews)
Book Synopsis The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World by : Beverly Macy
Download or read book The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World written by Beverly Macy. This book was released on 2011-01-07. Available in PDF, EPUB and Kindle. Book excerpt: Today's Hottest Trends for On-the-Spot Marketing! "A must read for media and marketers.” —Alan Cohen, CEO, OMD USA "What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age." —John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift "Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world." —John Miller, CMO, NBC Universal TV Group "Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!" —Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited "Beverly Macy is a true innovator and thought leader in the field of social media marketing." —Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles About the Book In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media. With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free! Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti Orange County Transportation Authority engaged citizens to participate in transportation planning and use DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.
