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Richard Nixon and the Quest for a New Majority

2005-10-12 Political Science
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Release : 2005-10-12
Genre : Political Science
Kind : eBook
Book Rating : 929/5 ( reviews)

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Book Synopsis Richard Nixon and the Quest for a New Majority by : Robert Mason

Download or read book Richard Nixon and the Quest for a New Majority written by Robert Mason. This book was released on 2005-10-12. Available in PDF, EPUB and Kindle. Book excerpt: In recent years historians have paid substantial attention to the origins of modern political conservatism and the record of the Nixon administration in building a Republican majority in the late twentieth century. In Richard Nixon and the Quest for a New Majority, Robert Mason analyzes Nixon's response to the developing conservative climate and challenges revisionist claims about the activist nature of the Nixon administration. Nixon was an activist in intent, Mason contends, but not in deed. Nixon's "silent majority" speech of 1969 not only undermined the growth of the antiwar movement, Mason shows, but also identified a constituency for Nixon to cultivate in order to secure reelection. However, the implementation of his new-majority project was hindered by the resort to dirty tricks against political opponents and the ineffectual pursuit of a policy agenda. Although some Nixon initiatives were enacted, says Mason, they were not substantial enough to rival the Democrats' bread-and-butter issues. While Nixon built Republican strength at the presidential level, Mason argues that he did not succeed in mobilizing popular support for broad-based political conservatism.

Marketing to the New Majority

2011-08-02 Business & Economics
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Release : 2011-08-02
Genre : Business & Economics
Kind : eBook
Book Rating : 852/5 ( reviews)

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Book Synopsis Marketing to the New Majority by : David Burgos

Download or read book Marketing to the New Majority written by David Burgos. This book was released on 2011-08-02. Available in PDF, EPUB and Kindle. Book excerpt: Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself multicultural. In addition, many who do target multicultural audiences still employ ad strategies that rely heavily on stereotypes and fail to resonate with minority communities. Here, David Burgos and Ola Mobolade look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations. Drawing on interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a roadmap to the opportunities and challenges of marketing to the new mainstream in a way that feels natural, respectful, and inclusive.

The Emerging Democratic Majority

2004-02-10 Political Science
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Release : 2004-02-10
Genre : Political Science
Kind : eBook
Book Rating : 783/5 ( reviews)

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Book Synopsis The Emerging Democratic Majority by : John B. Judis

Download or read book The Emerging Democratic Majority written by John B. Judis. This book was released on 2004-02-10. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF THE ECONOMIST'S BEST BOOKS OF THE YEAR AND A WINNER OF THE WASHINGTON MONTHLY'S ANNUAL POLITICAL BOOK AWARD Political experts John B. Judis and Ruy Teixeira convincingly use hard data -- demographic, geographic, economic, and political -- to forecast the dawn of a new progressive era. In the 1960s, Kevin Phillips, battling conventional wisdom, correctly foretold the dawn of a new conservative era. His book, The Emerging Republican Majority, became an indispensable guide for all those attempting to understand political change through the 1970s and 1980s. At the beginning of the twenty-first century, with the country in Republican hands, The Emerging Democratic Majority is the indispensable guide to this era. In five well-researched chapters and a new afterword covering the 2002 elections, Judis and Teixeira show how the most dynamic and fastest-growing areas of the country are cultivating a new wave of Democratic voters who embrace what the authors call "progressive centrism" and take umbrage at Republican demands to privatize social security, ban abortion, and cut back environmental regulations. As the GOP continues to be dominated by neoconservatives, the religious right, and corporate influence, this is an essential volume for all those discontented with their narrow agenda -- and a clarion call for a new political order.

Educating a New Majority

1996 Education
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Release : 1996
Genre : Education
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Educating a New Majority by : Laura I. Rendon

Download or read book Educating a New Majority written by Laura I. Rendon. This book was released on 1996. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive assessment of how well our educational system—from kindergarten through college—serves disadvantaged minority students, and offers a wealth of ideas for strengthening the entire educational pipeline. In twenty original chapters by the country's best thinkers in educational policy throughout the K—16 system, the book presents a holistic, highly coordinated, systemwide approach to improving the education of minority students.

The Emerging Republican Majority

2014-11-23 Political Science
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Release : 2014-11-23
Genre : Political Science
Kind : eBook
Book Rating : 293/5 ( reviews)

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Book Synopsis The Emerging Republican Majority by : Kevin P. Phillips

Download or read book The Emerging Republican Majority written by Kevin P. Phillips. This book was released on 2014-11-23. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important and controversial books in modern American politics, The Emerging Republican Majority (1969) explained how Richard Nixon won the White House in 1968—and why the Republicans would go on to dominate presidential politics for the next quarter century. Rightly or wrongly, the book has widely been seen as a blueprint for how Republicans, using the so-called Southern Strategy, could build a durable winning coalition in presidential elections. Certainly, Nixon's election marked the end of a "New Deal Democratic hegemony" and the beginning of a conservative realignment encompassing historically Democratic voters from the South and the Florida-to-California "Sun Belt," in the book’s enduring coinage. In accounting for that shift, Kevin Phillips showed how two decades and more of social and political changes had created enormous opportunities for a resurgent conservative Republican Party. For this new edition, Phillips has written a preface describing his view of the book, its reception, and how its analysis was borne out in subsequent elections. A work whose legacy and influence are still fiercely debated, The Emerging Republican Majority is essential reading for anyone interested in American politics or history.

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