Author : Erika Darics
Release : 2018-01-31
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 98X/5 ( reviews)
Book Synopsis Language in Business, Language at Work by : Erika Darics
Download or read book Language in Business, Language at Work written by Erika Darics. This book was released on 2018-01-31. Available in PDF, EPUB and Kindle. Book excerpt: Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.