Author : Tom Matzen
Release : 2012-02-24
Genre : Business & Economics
Kind : eBook
Book Rating : 029/5 ( reviews)
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Book Synopsis Start & Run a Coffee Bar by : Tom Matzen
Download or read book Start & Run a Coffee Bar written by Tom Matzen. This book was released on 2012-02-24. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to: * Turning beans into bucks * Building a winning sales team * Providing WOW! customer service The two authors share their inside perspective on running a coffee bar, answering questions such as: * How do I prepare a business plan? * How do I market my coffee bar? * What special equipment will I need? * What will it cost to get started? * What should I look for when choosing a location? * How do I roast coffee beans and brew a great cup of coffee? * What are the 11 steps to WOW! customer service? * What about expansion and franchising? The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.