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Habit

2009-11-25 Business & Economics
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Release : 2009-11-25
Genre : Business & Economics
Kind : eBook
Book Rating : 904/5 ( reviews)

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Book Synopsis Habit by : Neale Martin

Download or read book Habit written by Neale Martin. This book was released on 2009-11-25. Available in PDF, EPUB and Kindle. Book excerpt: Habit begins with a revolutionary premise–95% of human behavior is controlled by the unconscious mind. This fact exposes the central flaw in marketing theory, market research, and a preponderance of business strategy–that customers are consciously aware of what they’re doing. Habit explains why 80% of new products fail, why billions of advertising dollars are wasted every year, and why even satisfied customers aren’t loyal. In Habit, Dr. Neale Martin persuasively contends that recent research from the brain sciences reveals that our brain evolved two minds–and marketing is focused on the wrong one. By explaining how the mind actually works, Martin shows how 50 years of marketing theory is deeply flawed, and how your customers’ habits thwart even your costliest marketing campaigns. Habit explains in practical terms how to work with both your customers’ executive and habitual minds to not only make sales but more importantly, create loyalty. You’ll discover how behavior actually rewires your customers' mind–and how to leverage this by refocusing on behavior, not on attitudes and beliefs. Martin offers a complete process for working with customers’ unconscious and conscious minds together, to become your customer’s habit, not just their choice. Using these techniques, you can finally achieve the twin holy grails of marketing: higher customer retention, and greater long-term profitability. Why focusing on customer satisfaction is a waste of time Prioritizing customer satisfaction ignores a crucial reality: 85% of customers who defect report being satisfied! How to establish a beachhead in your potential customer’s unconscious Teach new buying habits through cause and effect, reward and repetition Why you should keep your regular customers from thinking about you Learn how to keep repurchase behavior on permanent autopilot

Go Dairy Free

2018-06-12 Health & Fitness
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Release : 2018-06-12
Genre : Health & Fitness
Kind : eBook
Book Rating : 24X/5 ( reviews)

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Book Synopsis Go Dairy Free by : Alisa Fleming

Download or read book Go Dairy Free written by Alisa Fleming. This book was released on 2018-06-12. Available in PDF, EPUB and Kindle. Book excerpt: If ONE simple change could resolve most of your symptoms and prevent a host of illnesses, wouldn't you want to try it? Go Dairy Free shows you how! There are plenty of reasons to go dairy free. Maybe you are confronting allergies or lactose intolerance. Maybe you are dealing with acne, digestive issues, sinus troubles, or eczema—all proven to be associated with dairy consumption. Maybe you're looking for longer-term disease prevention, weight loss, or for help transitioning to a plant-based diet. Whatever your reason, Go Dairy Free is the essential arsenal of information you need to change your diet. This complete guide and cookbook will be your vital companion to understand dairy, how it affects you, and how you can eliminate it from your life and improve your health—without feeling like you're sacrificing a thing. Inside: • More than 250 delicious dairy-free recipes focusing on naturally rich and delicious whole foods, with numerous options to satisfy those dairy cravings • A comprehensive guide to dairy substitutes explaining how to purchase, use, and make your own alternatives for butter, cheese, cream, milk, and much more • Must-have grocery shopping information, from sussing out suspect ingredients and label-reading assistance to money-saving tips • A detailed chapter on calcium to identify naturally mineral-rich foods beyond dairy, the best supplements, and other keys to bone health • An in-depth health section outlining the signs and symptoms of dairy-related illnesses and addressing questions around protein, fat, and other nutrients in the dairy-free transition • Everyday living tips with suggestions for restaurant dining, travel, celebrations, and other social situations • Infant milk allergy checklists that describe indicators and solutions for babies and young children with milk allergies or intolerances • Food allergy- and vegan-friendly resources, including recipe indexes to quickly find gluten-free and other top food allergy-friendly options and fully tested plant-based options for every recipe

Habit

2001-05 Performing Arts
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Release : 2001-05
Genre : Performing Arts
Kind : eBook
Book Rating : 52X/5 ( reviews)

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Book Synopsis Habit by : Fred Goodwin

Download or read book Habit written by Fred Goodwin. This book was released on 2001-05. Available in PDF, EPUB and Kindle. Book excerpt:

A History of Habit

2013-06-10 Philosophy
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Release : 2013-06-10
Genre : Philosophy
Kind : eBook
Book Rating : 998/5 ( reviews)

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Book Synopsis A History of Habit by : Tom Sparrow

Download or read book A History of Habit written by Tom Sparrow. This book was released on 2013-06-10. Available in PDF, EPUB and Kindle. Book excerpt: From bookshelves overflowing with self-help books to scholarly treatises on neurobiology to late-night infomercials that promise to make you happier, healthier, and smarter with the acquisition of just a few simple practices, the discourse of habit is a staple of contemporary culture high and low. Discussion of habit, however, tends to neglect the most fundamental questions: What is habit? Habits, we say, are hard to break. But what does it mean to break a habit? Where and how do habits take root in us? Do only humans acquire habits? What accounts for the strength or weakness of a habit? Are habits something possessed or something that possesses? We spend a lot of time thinking about our habits, but rarely do we think deeply about the nature of habit itself. Aristotle and the ancient Greeks recognized the importance of habit for the constitution of character, while readers of David Hume or American pragmatists like C.S. Peirce, William James, and John Dewey know that habit is a central component in the conceptual framework of many key figures in the history of philosophy. Less familiar are the disparate discussions of habit found in the Roman Stoics, Thomas Aquinas, Michel de Montaigne, René Descartes, Gilles Deleuze, French phenomenology, and contemporary Anglo-American philosophies of embodiment, race, and gender, among many others. The essays gathered in this book demonstrate that the philosophy of habit is not confined to the work of just a handful of thinkers, but traverses the entire history of Western philosophy and continues to thrive in contemporary theory. A History of Habit: From Aristotle to Bourdieu is the first of its kind to document the richness and diversity of this history. It demonstrates the breadth, flexibility, and explanatory power of the concept of habit as well as its enduring significance. It makes the case for habit’s perennial attraction for philosophers, psychologists, and sociologists.

Habit Stacking

2022-08-19 Self-Help
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Release : 2022-08-19
Genre : Self-Help
Kind : eBook
Book Rating : 163/5 ( reviews)

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Book Synopsis Habit Stacking by : Michelle Moore

Download or read book Habit Stacking written by Michelle Moore. This book was released on 2022-08-19. Available in PDF, EPUB and Kindle. Book excerpt: 127 Small Changes to Improve Your Health, Wealth and Happiness Habit Stacking is the ultimate guide to developing multiple habits without requiring too much of your free time. It’s easy to think of a dozen ways to instantly improve your life. Odds are, these ideas will only take a few minutes apiece to complete. The problem? You might feel like there’s not enough time to do all of them. One solution can be found using the power of “habit stacking.” The essence of habit stacking is to take a series of small changes (like eating a piece of fruit or sending a loving text message to your significant other) and build a ritual that you follow on a daily basis. Habit stacking works because you eliminate the stress of trying to change too many things at once. Your goal is to simply focus on a single routine that only takes about 15 to 30 minutes to complete. Within this routine is a series if actions (or small changes). All you have to do is to create a checklist and follow it every single day. In this book you will discover 127 small habits that can instantly improve your life. Plus you’ll discover how to create a simple routine (managed by a checklist) that you repeat on a daily basis. Even better, you’ll discover a few tools that will keep you motivated and consistent. So even if you’re completely stressed out, you’ll still find the time and energy to complete these actions on a consistent basis. S. J. SCOTT provides daily action plans for every area of your life: health, fitness, work and personal relationships. Unlike other personal development guides, his content focuses on taking action. So instead of reading overhyped strategies that rarely work in the real world, you’ll get information that can be immediately implemented.

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