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CALL Research Perspectives

2006-04-21 Education
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Release : 2006-04-21
Genre : Education
Kind : eBook
Book Rating : 393/5 ( reviews)

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Book Synopsis CALL Research Perspectives by : Joy L. Egbert

Download or read book CALL Research Perspectives written by Joy L. Egbert. This book was released on 2006-04-21. Available in PDF, EPUB and Kindle. Book excerpt: This work creates a foundation for the study and practice of computer-assisted language learning and provides an overview of ways to conceptualize and to conduct research in Call. It posits that all approaches to research have a place, and that researchers, teachers, and students have a role in the study of computer-enhanced language learning.

Research Perspectives on Social Media Influencers and their Followers

2021-03-15 Social Science
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Release : 2021-03-15
Genre : Social Science
Kind : eBook
Book Rating : 656/5 ( reviews)

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Book Synopsis Research Perspectives on Social Media Influencers and their Followers by : Brandi Watkins

Download or read book Research Perspectives on Social Media Influencers and their Followers written by Brandi Watkins. This book was released on 2021-03-15. Available in PDF, EPUB and Kindle. Book excerpt: Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.

Research Perspectives and Best Practices in Educational Technology Integration

2013-02-28 Education
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Release : 2013-02-28
Genre : Education
Kind : eBook
Book Rating : 894/5 ( reviews)

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Book Synopsis Research Perspectives and Best Practices in Educational Technology Integration by : Keengwe, Jared

Download or read book Research Perspectives and Best Practices in Educational Technology Integration written by Keengwe, Jared. This book was released on 2013-02-28. Available in PDF, EPUB and Kindle. Book excerpt: With advancements in technology continuing to influence all areas of society, students in current classrooms have a different understanding and perspective of learning than the educational system has been designed to teach. Research Perspectives and Best Practices in Educational Technology Integration highlights the emerging digital age, its complex transformation of the current educational system, and the integration of educational technologies into teaching strategies. This book offers best practices in the process of incorporating learning technologies into instruction and is an essential resource for academicians, professionals, educational researchers in education and educational-related fields.

Research Perspectives on Social Media Influencers and Brand Communication

2020-11-12 Social Science
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Release : 2020-11-12
Genre : Social Science
Kind : eBook
Book Rating : 621/5 ( reviews)

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Book Synopsis Research Perspectives on Social Media Influencers and Brand Communication by : Brandi Watkins

Download or read book Research Perspectives on Social Media Influencers and Brand Communication written by Brandi Watkins. This book was released on 2020-11-12. Available in PDF, EPUB and Kindle. Book excerpt: Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.

Diginomics Research Perspectives

2022-09-10 Business & Economics
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Release : 2022-09-10
Genre : Business & Economics
Kind : eBook
Book Rating : 635/5 ( reviews)

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Book Synopsis Diginomics Research Perspectives by : Lars Hornuf

Download or read book Diginomics Research Perspectives written by Lars Hornuf. This book was released on 2022-09-10. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on traditional fields of business studies and economics and how digitalization has affected them. It provides an overview about the lessons learned from academic research and highlights implications for practitioners. Digitalization has not only changed the ways business administration and economics are taught, but also the substance at the core of the two disciplines. Chapters from expert contributors define and carefully evaluate the developments that have occurred over the last decades. The authors further provide an assessment of how industry branches have adapted and in which form regulators have engaged. Attention is given to the theoretical and empirical findings from recent scholarly literature. Furthermore, the authors provide some novel insights from their own research at the University of Bremen. This book appeals to business administration, economics, and entrepreneurship scholars and practitioners alike.

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