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Programming for TV, Radio & The Internet

2012-11-12 Performing Arts
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Release : 2012-11-12
Genre : Performing Arts
Kind : eBook
Book Rating : 856/5 ( reviews)

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Book Synopsis Programming for TV, Radio & The Internet by : Lynne Gross

Download or read book Programming for TV, Radio & The Internet written by Lynne Gross. This book was released on 2012-11-12. Available in PDF, EPUB and Kindle. Book excerpt: Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

Media Selling

2011-08-26 Business & Economics
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Release : 2011-08-26
Genre : Business & Economics
Kind : eBook
Book Rating : 274/5 ( reviews)

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Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner. This book was released on 2011-08-26. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

The Radio Station

2007 Language Arts & Disciplines
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Release : 2007
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 509/5 ( reviews)

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Book Synopsis The Radio Station by : Michael C. Keith

Download or read book The Radio Station written by Michael C. Keith. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description

Media Technology and Society

1998 Communication
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Release : 1998
Genre : Communication
Kind : eBook
Book Rating : 30X/5 ( reviews)

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Book Synopsis Media Technology and Society by : Brian Winston

Download or read book Media Technology and Society written by Brian Winston. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt: Content Description #Rev. ed. of: Misunderstanding media. 1986.#Includes bibliographical references (p.) and index.

Broadcasting, Cable, the Internet, and Beyond

2004 Computers
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Release : 2004
Genre : Computers
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Broadcasting, Cable, the Internet, and Beyond by : Joseph R. Dominick

Download or read book Broadcasting, Cable, the Internet, and Beyond written by Joseph R. Dominick. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt:

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