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Introduction to Business

2024-09-16 Business & Economics
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Release : 2024-09-16
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman. This book was released on 2024-09-16. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

The Business of Persuasion

2017-10-03 Biography & Autobiography
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Release : 2017-10-03
Genre : Biography & Autobiography
Kind : eBook
Book Rating : 449/5 ( reviews)

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Book Synopsis The Business of Persuasion by : Harold Burson

Download or read book The Business of Persuasion written by Harold Burson. This book was released on 2017-10-03. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today

How to Start a Home-based Public Relations Business

2012-06-05 Business & Economics
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Release : 2012-06-05
Genre : Business & Economics
Kind : eBook
Book Rating : 204/5 ( reviews)

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Book Synopsis How to Start a Home-based Public Relations Business by : Randi Minetor

Download or read book How to Start a Home-based Public Relations Business written by Randi Minetor. This book was released on 2012-06-05. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know to run a profitable and satisfying public relations business from your home Learn all about generalization versus specialization, how to make and manage money, running an ethical business, and building client relationships in this comprehensive guide that takes you through every aspect of setting up and running a thriving home-based public relations business. From your business identity and marketing techniques to guarding against your own errors and cashing out, each chapter can help you build your own successful home-based public relations business, whether you are just starting out or a seasoned PR professional. Look for useful charts and worksheets throughout the book, including: Home Office Location Screening Checklist Three-Tiered Prospect Pitch List Estimate Questions and Form Budget and Cash Flow Projections Interviews from the Field

Public Relations For Dummies

2011-03-03 Business & Economics
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Release : 2011-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 79X/5 ( reviews)

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Book Synopsis Public Relations For Dummies by : Eric Yaverbaum

Download or read book Public Relations For Dummies written by Eric Yaverbaum. This book was released on 2011-03-03. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Start Your Own Public Relations Business

2009-03-03 Business & Economics
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Release : 2009-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 382/5 ( reviews)

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Book Synopsis Start Your Own Public Relations Business by : Jacquelyn Lynn

Download or read book Start Your Own Public Relations Business written by Jacquelyn Lynn. This book was released on 2009-03-03. Available in PDF, EPUB and Kindle. Book excerpt: Starting your own Public Relations business just got easier. Our experts take you step-by-step from building the business foundation to day-to-day operations, covering industry-specific essentials including how to sign clients, market your business, build media relationships, assemble a team, set your fees and more.

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