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Handbook of Public Information Systems

2005-03-29 Political Science
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Release : 2005-03-29
Genre : Political Science
Kind : eBook
Book Rating : 225/5 ( reviews)

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Book Synopsis Handbook of Public Information Systems by : Kenneth Christopher

Download or read book Handbook of Public Information Systems written by Kenneth Christopher. This book was released on 2005-03-29. Available in PDF, EPUB and Kindle. Book excerpt: Delivering IT projects on time and within budget while maintaining privacy, security, and accountability is one of the major public challenges of our time. The Handbook of Public Information Systems, Second Edition addresses all aspects of public IT projects while emphasizing a common theme: technology is too important to leave to the technocrats.

Primer of Public Relations Research, Third Edition

2016-11-23 Business & Economics
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Release : 2016-11-23
Genre : Business & Economics
Kind : eBook
Book Rating : 70X/5 ( reviews)

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Book Synopsis Primer of Public Relations Research, Third Edition by : Don W. Stacks

Download or read book Primer of Public Relations Research, Third Edition written by Don W. Stacks. This book was released on 2016-11-23. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

The Practice of Government Public Relations

2017-09-25 Political Science
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Release : 2017-09-25
Genre : Political Science
Kind : eBook
Book Rating : 358/5 ( reviews)

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Book Synopsis The Practice of Government Public Relations by : Mordecai Lee

Download or read book The Practice of Government Public Relations written by Mordecai Lee. This book was released on 2017-09-25. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Envisioning Information

1990 Cartography
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Release : 1990
Genre : Cartography
Kind : eBook
Book Rating : 116/5 ( reviews)

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Book Synopsis Envisioning Information by : Edward R. Tufte

Download or read book Envisioning Information written by Edward R. Tufte. This book was released on 1990. Available in PDF, EPUB and Kindle. Book excerpt: Escaping flatland -- Micro/macro readings -- Layering and separation -- Small multiples -- Color and information -- Narratives and space and time -- Epilogue.

An Overview of The Public Relations Function, Second Edition

2019-03-04 Business & Economics
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Release : 2019-03-04
Genre : Business & Economics
Kind : eBook
Book Rating : 671/5 ( reviews)

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Book Synopsis An Overview of The Public Relations Function, Second Edition by : Shannon A. Bowen

Download or read book An Overview of The Public Relations Function, Second Edition written by Shannon A. Bowen. This book was released on 2019-03-04. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.

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