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Unleashing the Power of PR

2006-06-12 Business & Economics
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Release : 2006-06-12
Genre : Business & Economics
Kind : eBook
Book Rating : 996/5 ( reviews)

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Book Synopsis Unleashing the Power of PR by : Mark Weiner

Download or read book Unleashing the Power of PR written by Mark Weiner. This book was released on 2006-06-12. Available in PDF, EPUB and Kindle. Book excerpt: Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

The Power of a Positive Team

2018-06-11 Business & Economics
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Release : 2018-06-11
Genre : Business & Economics
Kind : eBook
Book Rating : 593/5 ( reviews)

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Book Synopsis The Power of a Positive Team by : Jon Gordon

Download or read book The Power of a Positive Team written by Jon Gordon. This book was released on 2018-06-11. Available in PDF, EPUB and Kindle. Book excerpt: A book about teams to help teams become more positive, united and connected. Worldwide bestseller — the author of The Energy Bus and The Power of Positive Leadership shares the proven principles and practices that build great teams - and provides practical tools to help teams overcome negativity and enhance their culture, communication, connection, commitment and performance. Jon Gordon doesn’t just research the keys to great teams, he has personally worked with some of the most successful teams on the planet and has a keen understanding of how and why they became great. In The Power of a Positive Team, Jon draws upon his unique team building experience as well as conversations with some of the greatest teams in history in order to provide an essential framework, filled with proven practices, to empower teams to work together more effectively and achieve superior results. Utilizing examples from the writing team who created the hit show Billions, the National Champion Clemson Football team, the World Series contending Los Angeles Dodgers, The Miami Heat and the greatest beach volleyball team of all time to Navy SEAL’s, Marching bands, Southwest Airlines, USC and UVA Tennis, Twitter, Apple and Ford, Jon shares innovative strategies to transform a group of individuals into a united, positive and powerful team. Jon not only infuses this book with the latest research, compelling stories, and strategies to maintain optimism through adversity… he also shares his best practices to transform negativity, build trust (through his favorite team building exercises) and practical ways to have difficult conversations—all designed to make a team more positive, cohesive, stronger and better. The Power of a Positive Team also provides a blueprint for addressing common pitfalls that cause teams to fail—including complaining, selfishness, inconsistency, complacency, unaccountability—while offering solutions to enhance a team’s creativity, grit, innovation and growth. This book is meant for teams to read together. It’s written in such a way that if you and your team read it together, you will understand the obstacles you will face and what you must do to become a great team. If you read it together, stay positive together, and take action together you will accomplish amazing things TOGETHER.

"The Power of Positive Thinking "

1956 Business & Economics
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Author :
Release : 1956
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis "The Power of Positive Thinking " by : Norman Vincent Peale

Download or read book "The Power of Positive Thinking " written by Norman Vincent Peale. This book was released on 1956. Available in PDF, EPUB and Kindle. Book excerpt: "This book is written with the sole objective of helping the reader achieve a happy, satisfying, and worthwhile life." -- Norman Vincent Peale The precursor to The Secret, The Power of Positive Thinking has helped millions of men and women to achieve fulfillment in their lives. In this phenomenal bestseller, Dr. Peale demonstrates the power of faith in action. With the practical techniques outlined in this book, you can energize your life -- and give yourself the initiative needed to carry out your ambitions and hopes. You'll learn how to: Expect the best and get it Believe in yourself and in everything you do Develop the power to reach your goals Break the worry habit and achieve a relaxed life Improve your personal and professional relationships Assume control over your circumstances Be kind to yourself

Strategic Public Relations

2009 Business & Economics
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Release : 2009
Genre : Business & Economics
Kind : eBook
Book Rating : 255/5 ( reviews)

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Book Synopsis Strategic Public Relations by : Jennifer Gehrt

Download or read book Strategic Public Relations written by Jennifer Gehrt. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we know it. As the collision subsides and the market forces settle, PR is rising up to a new level of importance. Why exactly is this happening? For one, fragmentation. A new set of communication mediums ranging from blogs to podcasts to satellite radio are fragmenting the media landscape, making it harder to reach customers than ever before. Second, saturation. Advertising, which once reigned supreme in the marketing mix, is failing to have the impact it once had thanks to intense competition for consumer attention and the rising popularity of technologies like TiVo, which make it easy to block out TV ads. Third, reputation. With an overabundance of products from which to choose, consumers increasingly want to buy from companies they deem socially responsible, and they're using the Internet to learn the details. The new world order has created a new set of challenges, and PR is emerging as the marketing discipline best positioned to respond. Consider this: in a recent study by the USC Annenberg Strategic Public Relations Center, CEOs rated PR as one of the top contributors to organizational success. That's right, PR was right at the top of a list that included other major corporate functions, including human resources, legal, sales, strategic planning, information systems, and security. Just a few years ago, CEOs ranked PR near the bottom of these same corporate functions. PR has come a long way in a short amount of time. Increasingly, companies are backing their commitment to PR with their wallets. PR salaries are on the rise, and companies are adding staff to their ranks. Over the next five years, PR spending is expected to increase 11.8 percent to $4.26 billion, according to a recent Veronis Suhler Stevenson Communications Industry Forecast. But while companies are starting to see the connection between PR and organizational success, most continue to take a tactical approach to this medium, failing to harness the full power it can provide. If used strategically, PR can dramatically improve almost every facet of a business. It can expand customer base, increase revenue, boost reputation, attract first-rate talent, and enhance the perceived value of a company, to name just a few. The power of PR is astounding. Yet few companies leverage its fullest potential. In the new marketing landscape, companies that fail to treat PR strategically are putting themselves at risk. Unlike most other books on the market that focus on developing press releases and other PR tactics, Strategic Public Relations connects the dots to show you how you can more fully leverage the power of PR to achieve your most important business objectives. The initial pages of the book explain why a strategic approach to PR is critical to your success. Specifically, you'll learn what PR can do and what it can't, and why harnessing your PR program to your broader business strategy is your golden key to success. The book then provides ten guiding principles designed to help you take your PR program to the next level. Each of these principles is designed to be straightforward and simple so they can easily be applied to achieve better results. The lessons offered in this book are based on a tried-and-true approach to PR the authors have developed and perfected over the course of their careers. Over the last two decades, Jennifer Gehrt and Colleen Moffitt have worked on the inside of worldwide PR agencies such as Waggener Edstrom and within the walls of influential corporations such as Microsoft, RealNetworks, AT&T Wireless, and Tegic Communications/AOL. They have worked in the trenches with small and medium-size businesses and major corporations in a variety of industries, helping them to develop thoughtful PR programs that accr

The Power of a Positive No

2007-02-27 Self-Help
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Release : 2007-02-27
Genre : Self-Help
Kind : eBook
Book Rating : 527/5 ( reviews)

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Book Synopsis The Power of a Positive No by : William Ury

Download or read book The Power of a Positive No written by William Ury. This book was released on 2007-02-27. Available in PDF, EPUB and Kindle. Book excerpt: A practical three-step method for saying no in any situation—without losing the deal or the relationship, from the author of Possible and Getting Past No “In this wonderful book, William Ury teaches us how to say No—with grace and effect—so that we might create an even better Yes.”—Jim Collins, author of Good to Great In The Power of a Positive No, William Ury of Harvard Law School’s Program on Negotiation teaches you how to take the next step toward getting what you want. It all begins with the most powerful and perhaps most important word in any situation: No. But saying the wrong kind of No can destroy what we value and alienate others. That’s why saying No the right way—to people at work, at home, and in our communities—is crucial. You’ll learn how to: • Assert your own interests while respecting the other side’s • Use power effectively • Defuse the other side’s attack, manipulation, and guilt tactics • Reduce stress and anxiety • Develop healthier relationships • Stand up for yourself without stepping on the other person’s toes In today’s world of high stress and limitless choices, the pressure to give in and say Yes grows greater every day, producing overload and overwork, expanding e-mail and eroding ethics. Never has No been more needed. And with The Power of a Positive No, we can learn how to use No to profoundly transform our lives by enabling us to say Yes to what counts—our own needs, values, and priorities.

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