Share

Studyguide for Handbook of Marketing Decision Models by Wierenga, Berend

Download Studyguide for Handbook of Marketing Decision Models by Wierenga, Berend PDF Online Free

Author :
Release : 2013-05
Genre :
Kind : eBook
Book Rating : 060/5 ( reviews)

GET EBOOK


Book Synopsis Studyguide for Handbook of Marketing Decision Models by Wierenga, Berend by : Cram101 Textbook Reviews

Download or read book Studyguide for Handbook of Marketing Decision Models by Wierenga, Berend written by Cram101 Textbook Reviews. This book was released on 2013-05. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook. Accompanys: 9780521673761

Handbook of Newsvendor Problems

Download Handbook of Newsvendor Problems PDF Online Free

Author :
Release : 2012-06-09
Genre : Business & Economics
Kind : eBook
Book Rating : 001/5 ( reviews)

GET EBOOK


Book Synopsis Handbook of Newsvendor Problems by : Tsan-Ming Choi

Download or read book Handbook of Newsvendor Problems written by Tsan-Ming Choi. This book was released on 2012-06-09. Available in PDF, EPUB and Kindle. Book excerpt: As a fundamental problem in stochastic inventory control, the newsvendor problem has been studied since the 18th century in the economic literature, and has been widely used to analyze supply chains in fashion and seasonal product industries. Since the 1950s, the newsvendor problem has been extensively studied in operations research and extended to model a variety of real-life problems. The simplest and most elementary version of the newsvendor problem is an optimal stocking problem in which a newsvendor needs to decide how many newspapers to order for future demand, where the future demand is uncertain and follows a stationary distribution. Research in this area has greatly increased over the last few years, and now the Handbook of Newsvendor Problems: Models, Extensions and Applications captures the state of the art. The handbook consists of two sections -- Models and Extensions, and Applications. Each section includes many interesting works in the respective domain. Section I presents papers on topics like the multi-product newsvendor problems; the newsvendor problem with law invariant coherent measures of risk; a Copula approach to inventory pooling problems with newsvendor products; repeated newsvendor games with transshipments; cooperative newsvendor games; an economic interpretation for the price-setting newsvendor problem; newsvendor models with alternative risk preferences within expected utility theory and prospect theory frameworks; and newsvendor problems with VaR and CVaR consideration. Section II presents papers on such topics as a two-period newsvendor problem for closed-loop supply chain analysis; the remanufacturing newsvendor problem; inventory centralization in a newsvendor setting when shortage costs differ; production planning on an unreliable machine for multiple items; analysis of the newsvendor problem under carbon emissions policies; optimal decisions of the manufacturer and distributor in a fresh product supply chain involving long distance transportation; a newsvendor perspective on profit target setting for multiple divisions; and a portfolio approach to multi-product newsvendor problem with budget constraint. This well-balanced handbook presents a wealth of theoretical results from different perspectives. With contributions from many of the leading researchers in the field, the Handbook of Newsvendor Problems: Models, Extensions and Applications is a timely addition to the literature and consolidates all the new and exciting works related to the newsvendor problem into one high quality source.

Handbook of Marketing Decision Models

Download Handbook of Marketing Decision Models PDF Online Free

Author :
Release : 2008-09-05
Genre : Business & Economics
Kind : eBook
Book Rating : 133/5 ( reviews)

GET EBOOK


Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga

Download or read book Handbook of Marketing Decision Models written by Berend Wierenga. This book was released on 2008-09-05. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

Essentials of Business Analytics

Download Essentials of Business Analytics PDF Online Free

Author :
Release : 2019-07-10
Genre : Business & Economics
Kind : eBook
Book Rating : 375/5 ( reviews)

GET EBOOK


Book Synopsis Essentials of Business Analytics by : Bhimasankaram Pochiraju

Download or read book Essentials of Business Analytics written by Bhimasankaram Pochiraju. This book was released on 2019-07-10. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters. The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text. Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.

Markovian Demand Inventory Models

Download Markovian Demand Inventory Models PDF Online Free

Author :
Release : 2009-10-03
Genre : Business & Economics
Kind : eBook
Book Rating : 041/5 ( reviews)

GET EBOOK


Book Synopsis Markovian Demand Inventory Models by : Dirk Beyer

Download or read book Markovian Demand Inventory Models written by Dirk Beyer. This book was released on 2009-10-03. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a superbly researched insight into Markovian demand inventory models. The result of ten years of research, this work covers all aspects of demand inventory where they are modeled by Markov processes. Inventory management is concerned with matching supply with demand and is a central problem in Operations Management. The central problem is to find the amount to be produced or purchased in order to maximize the total expected profit, or minimize the total expected cost.

You may also like...