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Design Thinking Methodology Book

2016-12-14
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Release : 2016-12-14
Genre :
Kind : eBook
Book Rating : 752/5 ( reviews)

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Book Synopsis Design Thinking Methodology Book by : Emrah Yayici

Download or read book Design Thinking Methodology Book written by Emrah Yayici. This book was released on 2016-12-14. Available in PDF, EPUB and Kindle. Book excerpt: This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative products; technologies; services; business models; marketing ideas; processes; spaces; and solutions for diverse business, social, and everyday challenges. It includes easily applicable design thinking techniques, such as HMW questions, personas, mind mapping, empathy mapping, affinity diagram, value-proposition canvas, storyboard, cause-and-effect diagram, brainstorming, brain dumps, reverse brainstorming, benchmarking, journey map, and prototyping. A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including project managers and IT specialists, innovation teams, marketing professionals and brand managers, product managers, designers, consultants, strategic planning experts, C-level executives, and architects. The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as creativity, thinking out of the box, empathy, visual thinking, observation, asking the right questions, and pattern recognition. It also describes how to apply design thinking and lean and agile methodologies together."

Q Methodology

2013-06-11 Psychology
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Release : 2013-06-11
Genre : Psychology
Kind : eBook
Book Rating : 84X/5 ( reviews)

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Book Synopsis Q Methodology by : Bruce McKeown

Download or read book Q Methodology written by Bruce McKeown. This book was released on 2013-06-11. Available in PDF, EPUB and Kindle. Book excerpt: Direct, well-organized, and easy to follow, Q Methodology, Second Edition, by Bruce McKeown and Dan B. Thomas, reviews the philosophical foundations of subjective communicability (concourse theory), operant subjectivity, and quantum-theoretical aspects of Q as relevant to the social and behavioral sciences. The authors discuss data-gathering techniques (communication concourses, Q samples, and Q sorting), statistical techniques (correlation and factor analysis and the important calculation of factor scores), and strategies for conducting small person-sample research along Q methodological lines.

Research Methodology

2010-11-12 Reference
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Release : 2010-11-12
Genre : Reference
Kind : eBook
Book Rating : 776/5 ( reviews)

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Book Synopsis Research Methodology by : Ranjit Kumar

Download or read book Research Methodology written by Ranjit Kumar. This book was released on 2010-11-12. Available in PDF, EPUB and Kindle. Book excerpt: Written specifically for students with no previous experience of research and research methodology, the Third Edition of Research Methodology breaks the process of designing and doing a research project into eight manageable steps and provides plenty of examples throughout to link theory to the practice of doing research. The book contains straightforward, practical guidance on: - Formulating a research question - Ethical considerations - Carrying out a literature review - Choosing a research design - Selecting a sample - Collecting and analysing qualitative and quantitative data - Writing a research report The third edition has been revised and updated to include extended coverage of qualitative research methods in addition to the existing comprehensive coverage of quantitative methods. There are also brand new learning features such as reflective questions throughout the text to help students consolidate their knowledge. The book is essential reading for undergraduate and postgraduate students in the social sciences embarking on qualitative or quantitative research projects.

Survey Methodology

2011-09-20 Mathematics
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Release : 2011-09-20
Genre : Mathematics
Kind : eBook
Book Rating : 340/5 ( reviews)

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Book Synopsis Survey Methodology by : Robert M. Groves

Download or read book Survey Methodology written by Robert M. Groves. This book was released on 2011-09-20. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the First Edition: "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process." —Journal of the American Statistical Association "Overall, the high quality of the text material is matched by the quality of writing . . ." —Public Opinion Quarterly ". . . it should find an audience everywhere surveys are being conducted." —Technometrics This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey. Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features: Updated explanations of sampling frame issues for mobile telephone and web surveys New scientific insight on the relationship between nonresponse rates and nonresponse errors Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues The latest research findings on effective questionnaire development techniques The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design An expanded FAQ chapter that addresses the concerns that accompany newly established methods Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.

Business Analysis Methodology Book

2015-07-21 Business analysts
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Release : 2015-07-21
Genre : Business analysts
Kind : eBook
Book Rating : 738/5 ( reviews)

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Book Synopsis Business Analysis Methodology Book by : Emrah Yayici

Download or read book Business Analysis Methodology Book written by Emrah Yayici. This book was released on 2015-07-21. Available in PDF, EPUB and Kindle. Book excerpt: Resource added for the Business Analyst program 101021​.

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