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The Mass Marketing of Politics

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Release : 1999-07-02
Genre : Business & Economics
Kind : eBook
Book Rating : 591/5 ( reviews)

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Book Synopsis The Mass Marketing of Politics by : Bruce I. Newman

Download or read book The Mass Marketing of Politics written by Bruce I. Newman. This book was released on 1999-07-02. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

The Paradox of Mass Politics

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Author :
Release : 1986
Genre : Political Science
Kind : eBook
Book Rating : 600/5 ( reviews)

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Book Synopsis The Paradox of Mass Politics by : W. Russell Neuman

Download or read book The Paradox of Mass Politics written by W. Russell Neuman. This book was released on 1986. Available in PDF, EPUB and Kindle. Book excerpt: A central current in the history of democratic politics is the tensions between the political culture of an informed citizenry and the potentially antidemocratic impulses of the larger mass of individuals who are only marginally involved in the political world. Given the public's low level of political interest and knowledge, it is paradoxical that the democratic system works at all. In The Paradox of Mass Politics W. Russell Neuman analyzes the major election surveys in the United States for the period 1948-1980 and develops for each a central index of political sophistication based on measures of political interest, knowledge, and style of political conceptualization. Taking a fresh look at the dramatic findings of public apathy and ignorance, he probes the process by which citizens acquire political knowledge and the impact of their knowledge on voting behavior. The book challenges the commonly held view that politically oriented college-educated individuals have a sophisticated grasp of the fundamental political issues of the day and do not rely heavily on vague political symbolism and party identification in their electoral calculus. In their expression of political opinions and in the stability and coherence of those opinions over time, the more knowledgeable half of the population, Neuman concludes, is almost indistinguishable from the other half. This is, in effect, a second paradox closely related to the first. In an attempt to resolve a major and persisting paradox of political theory, Neuman develops a model of three publics, which more accurately portrays the distribution of political knowledge and behavior in the mass population. He identifies a stratum of apoliticals, a large middle mass, and a politically sophisticated elite. The elite is so small (less than 5 percent) that the beliefs and behavior of its member are lost in the large random samples of national election surveys, but so active and articulate that its views are often equated with public opinion at large by the powers in Washington. The key to the paradox of mass politics is the activity of this tiny stratum of persons who follow political issues with care and expertise. This book is essential reading for concerned students of American politics, sociology, public opinion, and mass communication.

The Politics of Mass Digitization

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Author :
Release : 2024-05-28
Genre : Social Science
Kind : eBook
Book Rating : 418/5 ( reviews)

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Book Synopsis The Politics of Mass Digitization by : Nanna Bonde Thylstrup

Download or read book The Politics of Mass Digitization written by Nanna Bonde Thylstrup. This book was released on 2024-05-28. Available in PDF, EPUB and Kindle. Book excerpt: A new examination of mass digitization as an emerging sociopolitical and sociotechnical phenomenon that alters the politics of cultural memory. Today, all of us with internet connections can access millions of digitized cultural artifacts from the comfort of our desks. Institutions and individuals add thousands of new cultural works to the digital sphere every day, creating new central nexuses of knowledge. How does this affect us politically and culturally? In this book, Nanna Bonde Thylstrup approaches mass digitization as an emerging sociopolitical and sociotechnical phenomenon, offering a new understanding of a defining concept of our time. Arguing that digitization has become a global cultural political project, Thylstrup draws on case studies of different forms of mass digitization—including Google Books, Europeana, and the shadow libraries Monoskop, lib.ru, and Ubuweb—to suggest a different approach to the study of digital cultural memory archives. She constructs a new theoretical framework for understanding mass digitization that focuses on notions of assemblage, infrastructure, and infrapolitics. Mass digitization does not consist merely of neutral technical processes, Thylstrup argues, but of distinct subpolitical processes that give rise to new kinds of archives and new ways of interacting with the artifacts they contain. With this book, she offers important and timely guidance on how mass digitization alters the politics of cultural memory to impact our relationship with the past and with one another.

Mass Politics in Tough Times

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Author :
Release : 2014
Genre : Business & Economics
Kind : eBook
Book Rating : 51X/5 ( reviews)

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Book Synopsis Mass Politics in Tough Times by : Nancy Bermeo

Download or read book Mass Politics in Tough Times written by Nancy Bermeo. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: In Mass Politics in Tough Times, the eminent political scientists Larry Bartels and Nancy Bermeo have gathered a group of leading scholars to analyze the political responses to the Great Recession in the US, Western Europe, and East-Central Europe.

Mass Politics In The People's Republic

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Author :
Release : 2019-03-04
Genre : Political Science
Kind : eBook
Book Rating : 353/5 ( reviews)

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Book Synopsis Mass Politics In The People's Republic by : Alan P.L. Liu

Download or read book Mass Politics In The People's Republic written by Alan P.L. Liu. This book was released on 2019-03-04. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the crucial link between state and society in the People's Republic of China (PRC), this book analyzes the interaction between the Chinese Communist Party and the country's major social groups. It explores how public opinion contributes to a mass political culture in China.

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