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The B2B Social Media Book

2011-12-20 Business & Economics
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Release : 2011-12-20
Genre : Business & Economics
Kind : eBook
Book Rating : 307/5 ( reviews)

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Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar. This book was released on 2011-12-20. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Twitter Marketing: How to Build a Cult-Like Following

2018-05-03
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Release : 2018-05-03
Genre :
Kind : eBook
Book Rating : 563/5 ( reviews)

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Book Synopsis Twitter Marketing: How to Build a Cult-Like Following by : Bryan Sharpe

Download or read book Twitter Marketing: How to Build a Cult-Like Following written by Bryan Sharpe. This book was released on 2018-05-03. Available in PDF, EPUB and Kindle. Book excerpt: "Build your tribe and change the world."Whether you're a beginner or expert, this book is going to reveal things you never knew about and enhance your perspective on marketing.Grow your social media following with little to no money using organic growth hacks none of your friends or colleagues know about.This volume unveils software not even experts are privy to and how to use them to become a trending topic on Twitter.Automate your social media and spend time doing things you want to do.Become an influencer and turn that influence into cash or use your influence to change the world.

Social Media Marketing

2010-06-18 Business & Economics
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Release : 2010-06-18
Genre : Business & Economics
Kind : eBook
Book Rating : 914/5 ( reviews)

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Book Synopsis Social Media Marketing by : Liana Evans

Download or read book Social Media Marketing written by Liana Evans. This book was released on 2010-06-18. Available in PDF, EPUB and Kindle. Book excerpt: Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today’s hottest new social media sites and platforms! Topics include Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more Define goals and customize strategy to maximize Return on Conversation (ROC) Understand the whole conversation about you and all the communities you serve Manage legal, compliance, and ethical challenges Plan social media policies for your company’s employees Extend customer service into social media Maintain consistent branding and messaging Complement your SEO, PPC, offline marketing, and PR efforts Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

Twitter Power

2009-03-03 Business & Economics
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Release : 2009-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 074/5 ( reviews)

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Book Synopsis Twitter Power by : Joel Comm

Download or read book Twitter Power written by Joel Comm. This book was released on 2009-03-03. Available in PDF, EPUB and Kindle. Book excerpt: Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

Cumulative Advantage

2021-01-12
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Release : 2021-01-12
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Kind : eBook
Book Rating : 353/5 ( reviews)

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Book Synopsis Cumulative Advantage by : Mark W Schaefer

Download or read book Cumulative Advantage written by Mark W Schaefer. This book was released on 2021-01-12. Available in PDF, EPUB and Kindle. Book excerpt: We live in a world where being "great" may not be enough. We need momentum. From the best-selling author of "KNOWN" and "Marketing Rebellion" comes a practical guidebook to building unstoppable momentum for your ideas and your business -- even when the odds seem stacked against you. Filled with motivating ideas and fascinating case studies, "Cumulative Advantage" is an indispensable and practical source of inspiration for the entrepreneur, business leader, and every person with a dream that's ready to take flight. You will learn: - How the initial advantage that drives momentum comes from everyday ideas. - The inside secrets of creating vast awareness for your projects. - How to nurture powerful connections that lead to break-through opportunities. - Why momentum is driven by the speed, time, and space of a "seam." - How the "certainty of business uncertainty" can be used to your advantage. Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world. You'll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now!

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