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Market Research in Practice

2016-03-03 Business & Economics
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Release : 2016-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 862/5 ( reviews)

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Book Synopsis Market Research in Practice by : Matthew Harrison

Download or read book Market Research in Practice written by Matthew Harrison. This book was released on 2016-03-03. Available in PDF, EPUB and Kindle. Book excerpt: Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.

Market Research

2017-11-01 Business & Economics
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Release : 2017-11-01
Genre : Business & Economics
Kind : eBook
Book Rating : 182/5 ( reviews)

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Book Synopsis Market Research by : Erik Mooi

Download or read book Market Research written by Erik Mooi. This book was released on 2017-11-01. Available in PDF, EPUB and Kindle. Book excerpt: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

Market Research and Analysis

1985 Business & Economics
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Author :
Release : 1985
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Market Research and Analysis by : Donald R. Lehmann

Download or read book Market Research and Analysis written by Donald R. Lehmann. This book was released on 1985. Available in PDF, EPUB and Kindle. Book excerpt:

A Concise Guide to Market Research

2014-08-07 Business & Economics
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Release : 2014-08-07
Genre : Business & Economics
Kind : eBook
Book Rating : 640/5 ( reviews)

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Book Synopsis A Concise Guide to Market Research by : Marko Sarstedt

Download or read book A Concise Guide to Market Research written by Marko Sarstedt. This book was released on 2014-08-07. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22

Market Research in Practice

2004-03-03 Business & Economics
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Release : 2004-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 947/5 ( reviews)

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Book Synopsis Market Research in Practice by : Paul N Hague

Download or read book Market Research in Practice written by Paul N Hague. This book was released on 2004-03-03. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.

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