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Zag

2011-09 Business & Economics
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Release : 2011-09
Genre : Business & Economics
Kind : eBook
Book Rating : 29X/5 ( reviews)

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Book Synopsis Zag by : Marty Neumeier

Download or read book Zag written by Marty Neumeier. This book was released on 2011-09. Available in PDF, EPUB and Kindle. Book excerpt: En un mundo de extrema saturación, lo que salta a la primera página es algo más que la diferenciación, es la diferenciación radical que tiene que ver con encontrar un espacio de mercado totalmente nuevo del que puedas apropiarte y defenderlo, obteniendo beneficios durante años en lugar de meses. Hacer zag cuando todos hacen zig. Esa es la clave para sobrevivir en una época en la que proliferan los productos de imitación, hay un exceso de oferta y los consumidores y no las empresas son quienes deciden qué marcas sobreviven y cuáles no.

Purple Cow

2005-01-27 Business & Economics
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Release : 2005-01-27
Genre : Business & Economics
Kind : eBook
Book Rating : 861/5 ( reviews)

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Book Synopsis Purple Cow by : Seth Godin

Download or read book Purple Cow written by Seth Godin. This book was released on 2005-01-27. Available in PDF, EPUB and Kindle. Book excerpt: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Purple Cow, New Edition

2009-11-12 Business & Economics
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Release : 2009-11-12
Genre : Business & Economics
Kind : eBook
Book Rating : 558/5 ( reviews)

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Book Synopsis Purple Cow, New Edition by : Seth Godin

Download or read book Purple Cow, New Edition written by Seth Godin. This book was released on 2009-11-12. Available in PDF, EPUB and Kindle. Book excerpt: The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

Cambio O Fuera

2011-04 Education
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Release : 2011-04
Genre : Education
Kind : eBook
Book Rating : 212/5 ( reviews)

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Book Synopsis Cambio O Fuera by : Horacio Andrade

Download or read book Cambio O Fuera written by Horacio Andrade. This book was released on 2011-04. Available in PDF, EPUB and Kindle. Book excerpt: DIRIGIR EN EL SIGLO XXI ¿Qué está pasando hoy en día con y en las organizaciones?; ¿Hacia dónde apuntan las tendencias del cambio organizacional?; ¿Es posible orientar la cultura en el sentido que marcan las nuevas condiciones del entorno?; ¿Qué factores hay que considerar al hacer cambios para asegurar su éxito? Estas y otras preguntas se las plantean cotidianamente quienes, tanto en el sector académico como en el laboral, están preocupados por lograr en las organizaciones niveles cada vez más altos de eficiencia, productividad y calidad, en un ambiente de trabajo que propicie la motivación, el desarrollo y el compromiso de las personas. En este libro, Horacio Andrade les da respuestas basado en su larga experiencia como consultor, como periodista y como profesor de postgrado en diversas instituciones de educación superior. La idea subyacente a las reflexiones que el autor hace alrededor de temas tan variados como el cambio, la cultura y el comportamiento organizacionales, es precisamente la que da título al libro: Cambio o Fuera. En un mundo en constante transformación, las organizaciones deben ser sensibles a lo que sucede en su entorno, desarrollar una capacidad de respuesta rápida y adelantarse a los cambios para no verse rebasadas, y finalmente desplazadas, por ellos.

Purple Cow, New Edition

2009-11-12 Business & Economics
Download Purple Cow, New Edition PDF Online Free

Author :
Release : 2009-11-12
Genre : Business & Economics
Kind : eBook
Book Rating : 170/5 ( reviews)

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Book Synopsis Purple Cow, New Edition by : Seth Godin

Download or read book Purple Cow, New Edition written by Seth Godin. This book was released on 2009-11-12. Available in PDF, EPUB and Kindle. Book excerpt: The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

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