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IIMA - The Persuasive Manager

2016-10-25 Literary Collections
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Release : 2016-10-25
Genre : Literary Collections
Kind : eBook
Book Rating : 69X/5 ( reviews)

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Book Synopsis IIMA - The Persuasive Manager by : M M Monippally

Download or read book IIMA - The Persuasive Manager written by M M Monippally. This book was released on 2016-10-25. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasive Manager argues compellingly that strategic communication lies at the core of leadership, and helps organizations run smoothly and effectively. It explains persuasion and how managers should balance their ability to persuade and exercise authority without being authoritarian. With its wealth of real-world illustrations, scenarios and tips, The Persuasive Manager is the perfect communications roadmap for all managers.

IIMA - Business And Intellectual Property

2016-10-25 Literary Collections
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Release : 2016-10-25
Genre : Literary Collections
Kind : eBook
Book Rating : 673/5 ( reviews)

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Book Synopsis IIMA - Business And Intellectual Property by : Anurag K Agarwal

Download or read book IIMA - Business And Intellectual Property written by Anurag K Agarwal. This book was released on 2016-10-25. Available in PDF, EPUB and Kindle. Book excerpt: Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.

The IIMA Story

2011-12-16 Business & Economics
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Release : 2011-12-16
Genre : Business & Economics
Kind : eBook
Book Rating : 777/5 ( reviews)

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Book Synopsis The IIMA Story by : Prafull Anubhai

Download or read book The IIMA Story written by Prafull Anubhai. This book was released on 2011-12-16. Available in PDF, EPUB and Kindle. Book excerpt: How was IIMA born? Who were the key players? What has made it synonymous to success? These questions become even more relevant as the Indian Institute of Management Ahmedabad (IIMA) marks its Golden Jubilee year in 2011. Established in 1961, IIMA is the first Indian business school to achieve international recognition. In 2002, Economist Intelligence Unit’s list declared IIMA as the most selective management school in the world. And in 2011, IIMA has been ranked number 7 in Financial Times (FT)’s global ranking of Masters in Management Programme. In this well researched and timely book, Prafull Anubhai charts the journey of this premier institution from its inception to what is it today—the construction of its iconic campus by American architect Louis Kahn, policies and processes that set the benchmark, exemplary leadership exhibited by its various chairmen and directors, and the vision and future challenges for the institute. In The IIIMA Story, Prafull weaves all the threads together to present a vivid history of one of India’s greatest pride that has shaped the lives of many individuals through generations.

IIMA - Being Ethical

2016-10-25 Literary Collections
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Release : 2016-10-25
Genre : Literary Collections
Kind : eBook
Book Rating : 769/5 ( reviews)

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Book Synopsis IIMA - Being Ethical by : Prof S Manikutty

Download or read book IIMA - Being Ethical written by Prof S Manikutty. This book was released on 2016-10-25. Available in PDF, EPUB and Kindle. Book excerpt: Businesses have to act in self-interest but to what extent should they sacrifice ethical behaviour? The question has become increasingly relevant with the recent high-profile corporate scandals such as the Satyam and the 2G scam. But can, and should, a business behave ethically at all? Is the corporate social responsibility of a company just to make profits as Nobel Prize winning economist Milton Friedman once famously declared? In this timely book, Professor S. Manikutty takes us through the minefield of business and ethics, looking at how ethics enters work and the choices available to companies and individuals. He argues that being ethical is not a simple of doing the right thing vs the wrong thing; it is also to find a balance between multiple right or wrong choices, arriving at not a solution but a compromise. Using a variety of examples and case studies from Indian businesses, Being Ethical is an indispensable book any responsible manager.

IIMA-Strategies for Future

2016-03-01 Business & Economics
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Release : 2016-03-01
Genre : Business & Economics
Kind : eBook
Book Rating : 676/5 ( reviews)

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Book Synopsis IIMA-Strategies for Future by : Ajeet N Mathur

Download or read book IIMA-Strategies for Future written by Ajeet N Mathur. This book was released on 2016-03-01. Available in PDF, EPUB and Kindle. Book excerpt: Have you wondered why international business seems magically simple in text books but inescapably complex in reality? With international business pushing horizons, cross border activity is rampant and national boundaries are getting blurred. Economies have opened their doors and globalization is the watchword of the hour. Strategies for the Future explores the opportunities of a mingling world with remarkably discerning anecdotes and hands you the tools to master international trade. Professor Ajeet N. Mathur helps you formulate assumptions and make decisions under uncertainty in response to differences in business environments, national competitiveness, and regional and global strategies of other business players. As part of a competitive global village, this book is indispensable for any manager or entrepreneur bounding forward in the promising world of international business.

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