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How to Launch a Brand Ed. 2 (Trade Edition)

2016-11-17 Business & Economics
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Release : 2016-11-17
Genre : Business & Economics
Kind : eBook
Book Rating : 161/5 ( reviews)

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Book Synopsis How to Launch a Brand Ed. 2 (Trade Edition) by : Fabian Geyrhalter

Download or read book How to Launch a Brand Ed. 2 (Trade Edition) written by Fabian Geyrhalter. This book was released on 2016-11-17. Available in PDF, EPUB and Kindle. Book excerpt: Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity. In this revised and expanded second edition of the book we share expert insights based on nearly two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the four key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make key branding decisions along the way.

Designing Brand Identity

2012-10-11 Design
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Release : 2012-10-11
Genre : Design
Kind : eBook
Book Rating : 743/5 ( reviews)

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Book Synopsis Designing Brand Identity by : Alina Wheeler

Download or read book Designing Brand Identity written by Alina Wheeler. This book was released on 2012-10-11. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Launching & Building a Brand For Dummies

2022-01-06 Business & Economics
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Release : 2022-01-06
Genre : Business & Economics
Kind : eBook
Book Rating : 038/5 ( reviews)

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Book Synopsis Launching & Building a Brand For Dummies by : Amy Will

Download or read book Launching & Building a Brand For Dummies written by Amy Will. This book was released on 2022-01-06. Available in PDF, EPUB and Kindle. Book excerpt: Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

Branding Yourself

2017-10-09 Business & Economics
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Release : 2017-10-09
Genre : Business & Economics
Kind : eBook
Book Rating : 895/5 ( reviews)

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Book Synopsis Branding Yourself by : Erik Deckers

Download or read book Branding Yourself written by Erik Deckers. This book was released on 2017-10-09. Available in PDF, EPUB and Kindle. Book excerpt: Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers’ or partners’ toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! Discover how to: Choose today’s best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter–and leverage new platforms like Snapchat and Instagram Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories...and even defeats and lessons learned Integrate online and offline networking to get more from both Reach people with hiring authority and budgets on LinkedIn Use Twitter to share the ideas and passions that make you uniquely valuable Avoid “killer” social networking mistakes Leverage your online expert status to become a published author or public speaker Measure the success of your social media branding Get new projects or jobs through your online friends and followers

Applied Marketing

2021-06-21
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Release : 2021-06-21
Genre :
Kind : eBook
Book Rating : 269/5 ( reviews)

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Book Synopsis Applied Marketing by : Rochelle Grayson

Download or read book Applied Marketing written by Rochelle Grayson. This book was released on 2021-06-21. Available in PDF, EPUB and Kindle. Book excerpt: Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.

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