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Digital Marketing Fundamentals

2019-11-04 Business & Economics
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Release : 2019-11-04
Genre : Business & Economics
Kind : eBook
Book Rating : 328/5 ( reviews)

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Book Synopsis Digital Marketing Fundamentals by : Marjolein Visser

Download or read book Digital Marketing Fundamentals written by Marjolein Visser. This book was released on 2019-11-04. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

The Fundamentals of Digital Fashion Marketing

2020-08-06 Design
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Release : 2020-08-06
Genre : Design
Kind : eBook
Book Rating : 78X/5 ( reviews)

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Book Synopsis The Fundamentals of Digital Fashion Marketing by : Clare Harris

Download or read book The Fundamentals of Digital Fashion Marketing written by Clare Harris. This book was released on 2020-08-06. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Fundamentals Of Digital Marketing, 2e

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Kind : eBook
Book Rating : 604/5 ( reviews)

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Book Synopsis Fundamentals Of Digital Marketing, 2e by : Bhatia

Download or read book Fundamentals Of Digital Marketing, 2e written by Bhatia. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt: Staying true to its former, Fundamentals of Digital Marketing, second edition, is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from an external (non-Indian) lens or through the eyes of online training modules without delving into the building blocks that constitute this multi-disciplinary area of study. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Features: • Inclusion of Practical Exercises across digital marketing assessment and strategy phases including consumer analysis, market trend assessment, and competitive research • Implementation exercises on developing owned media and earned presence along with executing paid promotions • Project brief towards understanding and implementing multiple marketing analytics techniques deployed across the digital marketing landscape • Introduction of a new section on Google Analytics (GA) to help upcoming marketers gain a view of why GA is one of the most preferred analytics tools for marketers to understand website actions, engage better with visitors and analyze campaign data • Inclusion of digital marketing trends (that gained prominence in 2018) including voice marketing, micro-influencers, GDPR, growth hacking and conversion rate optimization Table of Contents: UNIT I: BASICS OF DIGITAL MARKETING Chapter 1: Introduction to Digital Marketing Chapter 2: Digital Marketing Models Creation Chapter 3: The Consumer for Digital Marketing UNIT II: DIGITAL MARKETING STRATEGY DEVELOPMENT Chapter 4: Digital Marketing Assessment Phase Chapter 5: Digital Marketing Strategy Definition UNIT III: DIGITAL MARKETING PLANNING AND SETUP Chapter 6: Digital Marketing Communications and Channel Mix Chapter 7: Digital Marketing Operations Set-up UNIT IV: DIGITAL MARKETING EXECUTION Chapter 8: Digital Marketing Campaign Management Chapter 9: Digital Marketing Execution Elements UNIT V: DIGITAL BUSINESS - PRESENT AND FUTURE Chapter 10: Digital Marketing-Landscape and Emerging Areas Chapter 11: A Career in Digital Marketing

Fundamentals of Marketing 2e

2021-01-12
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Release : 2021-01-12
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Kind : eBook
Book Rating : 256/5 ( reviews)

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Book Synopsis Fundamentals of Marketing 2e by : Paul Baines

Download or read book Fundamentals of Marketing 2e written by Paul Baines. This book was released on 2021-01-12. Available in PDF, EPUB and Kindle. Book excerpt: Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

Fundamentals of Marketing

2018-03-06 Business & Economics
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Release : 2018-03-06
Genre : Business & Economics
Kind : eBook
Book Rating : 992/5 ( reviews)

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Book Synopsis Fundamentals of Marketing by : Geraldine McKay

Download or read book Fundamentals of Marketing written by Geraldine McKay. This book was released on 2018-03-06. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

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