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Marketing

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Author :
Release : 2003
Genre : Business & Economics
Kind : eBook
Book Rating : 006/5 ( reviews)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Um guia para o Corpo de Conhecimento de Análise de Negócios(TM) (Guia BABOK®)

Download Um guia para o Corpo de Conhecimento de Análise de Negócios(TM) (Guia BABOK®) PDF Online Free

Author :
Release : 2011-03
Genre : Business & Economics
Kind : eBook
Book Rating : 242/5 ( reviews)

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Book Synopsis Um guia para o Corpo de Conhecimento de Análise de Negócios(TM) (Guia BABOK®) by : Iiba

Download or read book Um guia para o Corpo de Conhecimento de Análise de Negócios(TM) (Guia BABOK®) written by Iiba. This book was released on 2011-03. Available in PDF, EPUB and Kindle. Book excerpt: Analise de Negocios e o conjunto de tarefas e tecnicas utilizadas para servir como ligacao entre as partes interessadas, no intuito de compreender a estrutura, politicas e operacoes de uma organizacao e para recomendar solucoes que permitam que a organizacao alcance suas metas. Analise de Negocios envolve compreender como as organizacoes funcionam e alcancam seus propositos, e defi nir as capacidades que uma organizacao deve possuir para prover produtos e servicos para as partes interessadas externas. Isso inclui a defi nicao de metas organizacionais, como essas metas se conectam a objetivos especifi cos, a identifi cacao das acoes que uma organizacao deve executar para alcancar essas metas e objetivos, e a defi nicao de como interagem as diversas unidades organizacionais e as partes interessadas, dentro e fora daquela organizacao. O Guia para o Corpo de Conhecimento de Analise de Negocios (Guia BABOK(r)) contem a descricao de praticas geralmente aceitas no campo da analise de negocios. O conteudo incluido nesta versao foi verifi cado atraves de revisoes feitas por praticantes, pesquisas entre a comunidade de analise de negocios e consultas junto a renomados especialistas neste campo. A versao em portugues foi revisada por especialistas em analise de negocios para garantir a melhor forma de expressar os conceitos com a utilizacao dos termos mais comuns ao mercado brasileiro, mas sem perder o sentido original da versao em ingles. Em menos de cinco anos, o Guia BABOK(r) ja e reconhecido mundialmente como a principal ferramenta para a pratica de analise de negocios e se tornou um padrao amplamente aceito para a profi ssao, com mais de 200.000 copias baixadas do website do IIBA(r). A versao 2.0 representa um enorme avanco nesse padrao, e se tornara uma referencia essencial para os profi ssionais de analise de negocios."

Marketing

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Author :
Release : 1999-12
Genre : Business & Economics
Kind : eBook
Book Rating : 532/5 ( reviews)

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Book Synopsis Marketing by : Ronald Z Carvalho

Download or read book Marketing written by Ronald Z Carvalho. This book was released on 1999-12. Available in PDF, EPUB and Kindle. Book excerpt:

Negocios ProMéxico Mayo

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Author :
Release : 2014-10-27
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Negocios ProMéxico Mayo by : ProMéxico

Download or read book Negocios ProMéxico Mayo written by ProMéxico. This book was released on 2014-10-27. Available in PDF, EPUB and Kindle. Book excerpt: Negocios ProMéxico shows Mexico’s competitive and successful industries, as well as its positive business environment. The magazine promotes México as an excellent business case, as a competitive destination for productive investments. Through several business cases, Mexico is shown as an active player in the global economy. Negocios ProMéxico is read by investors, decision makers, exporters, and Mexican goods and/or services buyers abroad. Negocios ProMéxico is a leading communication tool edited by the Mexican federal government to promote the country’s trade and investment related opportunities.

Global e-commerce

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Author :
Release : 2006-08-17
Genre : Business & Economics
Kind : eBook
Book Rating : 167/5 ( reviews)

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Book Synopsis Global e-commerce by : Kenneth L. Kraemer

Download or read book Global e-commerce written by Kenneth L. Kraemer. This book was released on 2006-08-17. Available in PDF, EPUB and Kindle. Book excerpt: Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.

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