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Emotional Design

2007-03-20 Design
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Release : 2007-03-20
Genre : Design
Kind : eBook
Book Rating : 172/5 ( reviews)

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Book Synopsis Emotional Design by : Don Norman

Download or read book Emotional Design written by Don Norman. This book was released on 2007-03-20. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Designing for Emotion

2020 Computers
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Release : 2020
Genre : Computers
Kind : eBook
Book Rating : 495/5 ( reviews)

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Book Synopsis Designing for Emotion by : Aarron Walter

Download or read book Designing for Emotion written by Aarron Walter. This book was released on 2020. Available in PDF, EPUB and Kindle. Book excerpt: Inspiring guidance for the principles of designing for humans.

Design for Emotion

2012-06-15 Computers
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Release : 2012-06-15
Genre : Computers
Kind : eBook
Book Rating : 328/5 ( reviews)

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Book Synopsis Design for Emotion by : Trevor van Gorp

Download or read book Design for Emotion written by Trevor van Gorp. This book was released on 2012-06-15. Available in PDF, EPUB and Kindle. Book excerpt: Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.This isn't just another design theory book – it's imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. - Explains the relationship between emotions and product personalities - Details the most important dimensions of a product's personality - Examines models for understanding users' relationships with products - Explores how to intentionally design product personalities - Provides extensive examples from the worlds of product, web and application design - Includes a simple and effective model for creating more emotional designs

Emotions, Technology, and Design

2015-12-28 Psychology
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Release : 2015-12-28
Genre : Psychology
Kind : eBook
Book Rating : 019/5 ( reviews)

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Book Synopsis Emotions, Technology, and Design by : Sharon Tettegah

Download or read book Emotions, Technology, and Design written by Sharon Tettegah. This book was released on 2015-12-28. Available in PDF, EPUB and Kindle. Book excerpt: Emotional design explicitly addresses the emotional relationship between the objects and the subjects of design—in this book, the objects are technologies, and the subjects are technology users. The first section delves into the philosophy and theory of emotional design to provide a foundation for the rest of the book, which goes on to discuss emotional design principles, the design and use of emoticons, and then intelligent agents in a variety of settings. A conclusion chapter covers future research and directions. Emotions, Technology, and Design provides a thorough look at how technology design affects emotions and how to use that understanding to in practical applications. Discusses the role of culture, trust, and identity in empathetic technology Presents a framework for using sound to elicit positive emotional responses Details the emotional use of color in design Explores the use of emoticons, earcons, and tactons Addresses the emotional design specific to agent-based environments

Emotion By Design

2022-04-05 Business & Economics
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Release : 2022-04-05
Genre : Business & Economics
Kind : eBook
Book Rating : 583/5 ( reviews)

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Book Synopsis Emotion By Design by : Greg Hoffman

Download or read book Emotion By Design written by Greg Hoffman. This book was released on 2022-04-05. Available in PDF, EPUB and Kindle. Book excerpt: Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles: Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.

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