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Author : Carl Iver Hovland
Release : 1963
Genre : Attitude (Psychology)
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Communication and Persuasion by : Carl Iver Hovland
Download or read book Communication and Persuasion written by Carl Iver Hovland. This book was released on 1963. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carl I.. Hovland
Release : 1959
Genre : Communication
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Communication and Persuasion by : Carl I.. Hovland
Download or read book Communication and Persuasion written by Carl I.. Hovland. This book was released on 1959. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard M. Perloff
Release : 2003
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff
Download or read book The Dynamics of Persuasion written by Richard M. Perloff. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: This completely revised second edition of the best-selling text presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Employing the same organizational strategy he used in the first edition but offering more applications and fresh examples, Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice. This text will: *enhance students' understanding of persuasion theories and research; *introduce readers to the social science perspective on persuasion; *expose students to major issues discussed in the field of persuasion research; *help students appreciate complexities and subtleties in the dynamics of everyday persuasion; and *raise consciousness about the ethics of contemporary persuasion. Part I introduces students to the ubiquity of persuasion, how it is defined and differentiated from related terms, and the meaning of core concepts like attitude, belief, and value. Perloff combines a discussion of major concepts, such as balance theory, accessibility, and the theory of reasoned action with application of these concepts to numerous situations in everyday life, including the Clinton-Lewinsky scandal, body art, religion, abortion, and AIDS prevention. Part II of the book explores communication and attitude change. Contemporary theories, such as the Elaboration Likelihood Model, the Extended Parallel Process Model, and Cognitive Dissonance Theory are discussed in detail. Students and professors will find an up-to-date discussion of research generated by these theories, coupled with criticisms of theoretical perspectives. Part III of the book examines advertising and communication campaigns. After introducing students to advertising--using well-known advertising slogans and motifs--Perloff debunks subliminal advertising and describes major theories of advertising effects. Written for the upper-undergraduate level, The Dynamics of Persuasion is appropriate for courses in the social sciences, notably communication, speech, journalism, psychology, marketing, and sociology.
Author : Enrique Alcat
Release : 2011-04-12
Genre : Business & Economics
Kind : eBook
Book Rating : 774/5 ( reviews)
Book Synopsis ¡Influye! by : Enrique Alcat
Download or read book ¡Influye! written by Enrique Alcat. This book was released on 2011-04-12. Available in PDF, EPUB and Kindle. Book excerpt: ¿Persuadir?, ¿convencer?, ¿manipular? La influencia se aprende. Este libro expone las técnicas más influyentes, en el ámbito personal y profesional, para lograr tus objetivos a través de una poderosa herramienta llamada comunicación. La reflexión a la que invita esta publicación nos ayuda a ser más influyentes en nuestro entorno más cercano, y a escudriñar por qué los buenos líderes, las personas poderosas y los iconos mediáticos consiguen sus objetivos. La influencia se forja con rigor, con método y con una estrategia en la que se planifiquen previamente los objetivos que queremos obtener a través del lenguaje, de nuestras acciones, de las actitudes y de las cualidades personales y profesionales que van desde la seducción hasta la imagen de marca pasando por técnicas de motivación, inteligencia emocional, habilidades de comunicación y capacidad de superación. La influencia no se improvisa. La capacidad de influir en los demás se prepara. Este libro te ayudará a profundizar en el difícil arte de persuadir, que es mucho más que convencer, y a conocer las claves para utilizar la comunicación para conseguir los resultados que pretendes en tu vida personal y profesional. El éxito depende de muchos factores si bien la capacidad de influir es la herramienta más poderosa para alcanzar cualquier objetivo.
Author : Richard M. Perloff
Release : 2016-12-19
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 876/5 ( reviews)
Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff
Download or read book The Dynamics of Persuasion written by Richard M. Perloff. This book was released on 2016-12-19. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
