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The Power of Instinct

2024-06-18 Business & Economics
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Release : 2024-06-18
Genre : Business & Economics
Kind : eBook
Book Rating : 871/5 ( reviews)

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Book Synopsis The Power of Instinct by : Leslie Zane

Download or read book The Power of Instinct written by Leslie Zane. This book was released on 2024-06-18. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision. People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it. Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. With science as your guide, as well as stories from the world’s most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn: What kind of messages create the greatest amount of positive associations; Why finding new customers accelerates growth and relying on existing ones is a trap; Why emotional stories are not enough to drive trial and long-term brand loyalty. Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you’re selling the first choice for any audience.

YŪGEN Magazine

2023-08-03 Health & Fitness
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Release : 2023-08-03
Genre : Health & Fitness
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis YŪGEN Magazine by : Skincare Anarchy

Download or read book YŪGEN Magazine written by Skincare Anarchy. This book was released on 2023-08-03. Available in PDF, EPUB and Kindle. Book excerpt: Skincare Anarchy, the beauty podcast that has taken the cosmetic industry by storm, with a collection of hundreds of full-length interviews spotlighting the brains behind the beauty, and is taking their features to the next level. This volume includes our 2023 Science of Skin winners, guides to the best skincare of the summer, & more! YŪGEN, a hybrid publication of beauty editorial, interview features, and a peer-reviewed medical journal, is a fully interactive, magazine-like e-pub with direct links to Spotify podcasts for all podcast episodes featured. Best of all, volume 2 is fully open access just like volume 1! “This is our testament to the brains behind the beauty” (Dr. Ekta). Sign up for first access via the Skincare Anarchy Email 📧 List (https://linktr.ee/Skincareanarchy (https://linktr.ee/Skincareanarchy))! Accepting PR pitches for future volumes, and to inquire about coming on our podcast Skincare Anarchy! Email: [email protected]

Data Storytelling in Marketing

2024-06-03 Business & Economics
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Release : 2024-06-03
Genre : Business & Economics
Kind : eBook
Book Rating : 048/5 ( reviews)

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Book Synopsis Data Storytelling in Marketing by : Caroline Florence

Download or read book Data Storytelling in Marketing written by Caroline Florence. This book was released on 2024-06-03. Available in PDF, EPUB and Kindle. Book excerpt: Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understanding how to use data to build and tell stories is an increasingly important part of the modern-day marketers' toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences. This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content. Regardless of whether you're a data expert, data anxious or a data sceptic, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders. Written by expert trainer Caroline Florence, this book outlines how to build robust and compelling data stories. Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare and AXA, plus contributions from experts across data, insights, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling.

Pain

2009-11-30 Self-Help
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Release : 2009-11-30
Genre : Self-Help
Kind : eBook
Book Rating : 916/5 ( reviews)

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Book Synopsis Pain by : Mary Patrick

Download or read book Pain written by Mary Patrick. This book was released on 2009-11-30. Available in PDF, EPUB and Kindle. Book excerpt: Living with chronic pain for over 40 years has taught me valuable lessons. Realizing that millions of Americans share this unkind challenge, I wanted to share practical ideas I found to be quite helpful. The basis of my chronic pain is fibromyalgia and temporomandibular joint dysfunction (TMD). My body has generalized pain as well as localized pain along with fatigue. Pain is a constant companion. There are times the pain is worse and I call these flare-ups. For me TMD occurred due to a displaced disc in the right jaw. One doctor’s theory is that my body had to accommodate the missing disc and fibromyalgia developed. My journey with pain and fatigue began when I was a college student and has progressed through marriage, motherhood, full-time college instructor, and now a retiree. Through the years some doctors told me that my condition is all in my head. I felt the guilt of not being a better daughter, wife, mom, teacher and friend. I work hard to turn frustration into living well with chronic pain. While I live with the pain of fibromyalgia, I believe many of the ideas shared in this book are helpful in coping with pain caused by other conditions. My purpose is to present strategies I have used to cope with pain in the hope that you will have one of those ‘ah-ha’ moments of thinking, “that might work for me too!” Knowing the very act of reading may be painful, I purposely wrote each topic to stand alone in a concise format. A challenge is given at the end of each topical piece to invite you to consider similar ways of taking control of your pain. Please do not be overwhelmed and discouraged if an idea does not work. Use what works for you and use your imagination to think of other things you can do. Remember, I have been at this for over 40 years. For me, nothing happened overnight. I am constantly refining ways to help me cope with pain. What I have learned about myself and my pain is the basis for this book. My wish is that you too will find helpful ways to improve your life in spite of the pain. You deserve to live well, even with chronic pain

A Dermatologist's Quick Guide to Skin Care

2011-10-13 Medical
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Release : 2011-10-13
Genre : Medical
Kind : eBook
Book Rating : 591/5 ( reviews)

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Book Synopsis A Dermatologist's Quick Guide to Skin Care by : Charles River Editors

Download or read book A Dermatologist's Quick Guide to Skin Care written by Charles River Editors. This book was released on 2011-10-13. Available in PDF, EPUB and Kindle. Book excerpt:

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