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Creating Value with Big Data Analytics

2016-01-08 Business & Economics
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Release : 2016-01-08
Genre : Business & Economics
Kind : eBook
Book Rating : 929/5 ( reviews)

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Book Synopsis Creating Value with Big Data Analytics by : Peter C. Verhoef

Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef. This book was released on 2016-01-08. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Management Decision-Making, Big Data and Analytics

2020-10-12 Business & Economics
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Release : 2020-10-12
Genre : Business & Economics
Kind : eBook
Book Rating : 288/5 ( reviews)

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Book Synopsis Management Decision-Making, Big Data and Analytics by : Simone Gressel

Download or read book Management Decision-Making, Big Data and Analytics written by Simone Gressel. This book was released on 2020-10-12. Available in PDF, EPUB and Kindle. Book excerpt: Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

Big Data

2015-01-09 Business & Economics
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Release : 2015-01-09
Genre : Business & Economics
Kind : eBook
Book Rating : 787/5 ( reviews)

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Book Synopsis Big Data by : Bernard Marr

Download or read book Big Data written by Bernard Marr. This book was released on 2015-01-09. Available in PDF, EPUB and Kindle. Book excerpt: Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands

Big Data on Campus

2020-11-03 Education
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Release : 2020-11-03
Genre : Education
Kind : eBook
Book Rating : 034/5 ( reviews)

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Book Synopsis Big Data on Campus by : Karen L. Webber

Download or read book Big Data on Campus written by Karen L. Webber. This book was released on 2020-11-03. Available in PDF, EPUB and Kindle. Book excerpt: Webber, Henry Y. Zheng, Ying Zhou

Big Data Analytics Using Multiple Criteria Decision-Making Models

2017-07-12 Computers
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Release : 2017-07-12
Genre : Computers
Kind : eBook
Book Rating : 691/5 ( reviews)

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Book Synopsis Big Data Analytics Using Multiple Criteria Decision-Making Models by : Ramakrishnan Ramanathan

Download or read book Big Data Analytics Using Multiple Criteria Decision-Making Models written by Ramakrishnan Ramanathan. This book was released on 2017-07-12. Available in PDF, EPUB and Kindle. Book excerpt: Multiple Criteria Decision Making (MCDM) is a subfield of Operations Research, dealing with decision making problems. A decision-making problem is characterized by the need to choose one or a few among a number of alternatives. The field of MCDM assumes special importance in this era of Big Data and Business Analytics. In this volume, the focus will be on modelling-based tools for Business Analytics (BA), with exclusive focus on the sub-field of MCDM within the domain of operations research. The book will include an Introduction to Big Data and Business Analytics, and challenges and opportunities for developing MCDM models in the era of Big Data.

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