Life After the 30-Second Spot

2005-06-10 Business & Economics

Author : Joseph Jaffe
Release : 2005-06-10
Genre : Business & Economics
Kind : eBook
Book Rating : 697/5 ( reviews)

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Book Synopsis Life After the 30-Second Spot by : Joseph Jaffe

Download or read book Life After the 30-Second Spot written by Joseph Jaffe. This book was released on 2005-06-10. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

Life After the 30-Second Spot

2005-05-25 Business & Economics

Author : Joseph Jaffe
Release : 2005-05-25
Genre : Business & Economics
Kind : eBook
Book Rating : 378/5 ( reviews)

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Book Synopsis Life After the 30-Second Spot by : Joseph Jaffe

Download or read book Life After the 30-Second Spot written by Joseph Jaffe. This book was released on 2005-05-25. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

The Money Chase

2010-12-01 Political Science

Author : David B. Magleby
Release : 2010-12-01
Genre : Political Science
Kind : eBook
Book Rating : 263/5 ( reviews)

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Book Synopsis The Money Chase by : David B. Magleby

Download or read book The Money Chase written by David B. Magleby. This book was released on 2010-12-01. Available in PDF, EPUB and Kindle. Book excerpt: The amount of money needed to run a competitive congressional campaign is staggering, with special interests playing a central role in raising these funds. Also of concern is the declining competitiveness of House elections. And while recognition of the need to reform campaign financing is widespread, partisan and House/Senate differences over what these changes should be have complicated legislative efforts. Almost $450 million was spent in both the 1986 and 1988 congressional campaigns, much of it coming from wealthy contributors and political action committees (PACs). Increasing criticism of the current system will undoubtedly force Congress to keep campaign finance reform on it's legislative agenda. Using public opinion, election and campaign spending data, extensive interviews, and a knowledge of practical politics, Magleby and Nelson examine the central issues in the campaign financing debate: the cost of congressional campaigns, financial participation by the political parties and PACs, existing and proposed limits on contributions and expenditures, public financing, and the role of the Federal Election Commission. They propose a comprehensive package of reforms that will undoubtedly serve as a guide for future legislation.

Creative Genius

2011-03-07 Business & Economics

Author : Peter Fisk
Release : 2011-03-07
Genre : Business & Economics
Kind : eBook
Book Rating : 892/5 ( reviews)

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Book Synopsis Creative Genius by : Peter Fisk

Download or read book Creative Genius written by Peter Fisk. This book was released on 2011-03-07. Available in PDF, EPUB and Kindle. Book excerpt: Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

Launch! Advertising and Promotion in Real Time

2009 Advertising

Author : Michael Solomon
Release : 2009
Genre : Advertising
Kind : eBook
Book Rating : 023/5 ( reviews)

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Book Synopsis Launch! Advertising and Promotion in Real Time by : Michael Solomon

Download or read book Launch! Advertising and Promotion in Real Time written by Michael Solomon. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.

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