Author : Hwy-Chang Moon
Release : 2010
Genre : Business & Economics
Kind : eBook
Book Rating : 201/5 ( reviews)
Book Synopsis Global Business Strategy by : Hwy-Chang Moon
Download or read book Global Business Strategy written by Hwy-Chang Moon. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt: Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.