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Content Analysis

2004 Business & Economics
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Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 454/5 ( reviews)

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Book Synopsis Content Analysis by : Klaus Krippendorff

Download or read book Content Analysis written by Klaus Krippendorff. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Content Analysis: An Introduction to Its Methodology is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices - that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Second Edition, integrating new information on computer-aided text analysis. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims. Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Second Edition will also be a valuable resource for practitioners in a variety of disciplines.

Qualitative Content Analysis in Practice

2012-02-21 Reference
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Release : 2012-02-21
Genre : Reference
Kind : eBook
Book Rating : 750/5 ( reviews)

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Book Synopsis Qualitative Content Analysis in Practice by : Margrit Schreier

Download or read book Qualitative Content Analysis in Practice written by Margrit Schreier. This book was released on 2012-02-21. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.

The Content Analysis Guidebook

2017 Language Arts & Disciplines
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Release : 2017
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 471/5 ( reviews)

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Book Synopsis The Content Analysis Guidebook by : Kimberly A. Neuendorf

Download or read book The Content Analysis Guidebook written by Kimberly A. Neuendorf. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt: Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.

Basic Content Analysis

1990 Analisi della varianza
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Release : 1990
Genre : Analisi della varianza
Kind : eBook
Book Rating : 632/5 ( reviews)

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Book Synopsis Basic Content Analysis by : Robert Philip Weber

Download or read book Basic Content Analysis written by Robert Philip Weber. This book was released on 1990. Available in PDF, EPUB and Kindle. Book excerpt: This second edition has been completely updated to include new studies, new computer applications and an additional chapter on problems and issues that can arise when carrying out content analysis in four major categories: measurement, indication, representation and interpretation.

The Illustrated Guide to the Content Analysis Research Project

2020-06-07 Business & Economics
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Release : 2020-06-07
Genre : Business & Economics
Kind : eBook
Book Rating : 221/5 ( reviews)

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Book Synopsis The Illustrated Guide to the Content Analysis Research Project by : Patricia Swann

Download or read book The Illustrated Guide to the Content Analysis Research Project written by Patricia Swann. This book was released on 2020-06-07. Available in PDF, EPUB and Kindle. Book excerpt: The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.

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