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Creating and Delivering Your Value Proposition

2009-10-03 Business & Economics
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Release : 2009-10-03
Genre : Business & Economics
Kind : eBook
Book Rating : 593/5 ( reviews)

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Book Synopsis Creating and Delivering Your Value Proposition by : Cindy Barnes

Download or read book Creating and Delivering Your Value Proposition written by Cindy Barnes. This book was released on 2009-10-03. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Value Propositions that SELL

2018-07-02 Business & Economics
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Release : 2018-07-02
Genre : Business & Economics
Kind : eBook
Book Rating : 460/5 ( reviews)

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Book Synopsis Value Propositions that SELL by : Lisa D. Dennis

Download or read book Value Propositions that SELL written by Lisa D. Dennis. This book was released on 2018-07-02. Available in PDF, EPUB and Kindle. Book excerpt: In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard. Most value propositions are "inside-out" - more focused on product and service features than they are on the buyers' needs. Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer. Get the road-map for a Value Proposition Platform(TM) that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers. Get ready to create a value proposition that SELLS! Includes Development Success Tools: 1. Primary research conducted with B2B buyers 2. Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish 3. Seven downloadable templates to guide your work step by step Lisa Dennis has been working with sales and marketing teams in B2B companies for over 20 years. Focusing on both strategy and execution, she brings a practical, feet-on-the street approach to delivering buyer focused messaging and programs. She has worked with companies across a broad range of industries including Akamai, Citrix, CSC, Dell, FedEx, HP, Hitachi, IBM, Microsoft, Mutual of Omaha, Tufts Health Plan, Verizon, Wipro and many others. Her primary focus is helping organizations speak to customers in their own language.

Net Value

Business & Economics
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Genre : Business & Economics
Kind : eBook
Book Rating : 973/5 ( reviews)

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Book Synopsis Net Value by : Stephen Turner

Download or read book Net Value written by Stephen Turner. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

Value Prop

2008-10-01 Business & Economics
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Release : 2008-10-01
Genre : Business & Economics
Kind : eBook
Book Rating : 608/5 ( reviews)

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Book Synopsis Value Prop by : Jose Palomino

Download or read book Value Prop written by Jose Palomino. This book was released on 2008-10-01. Available in PDF, EPUB and Kindle. Book excerpt: "Value Prop" shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to win business in the process.

Value Proposition Design

2015-01-28 Business & Economics
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Release : 2015-01-28
Genre : Business & Economics
Kind : eBook
Book Rating : 077/5 ( reviews)

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Book Synopsis Value Proposition Design by : Alexander Osterwalder

Download or read book Value Proposition Design written by Alexander Osterwalder. This book was released on 2015-01-28. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

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