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This Business of Broadcasting

2004 Broadcasting
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Release : 2004
Genre : Broadcasting
Kind : eBook
Book Rating : 304/5 ( reviews)

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Book Synopsis This Business of Broadcasting by : Leonard Mogel

Download or read book This Business of Broadcasting written by Leonard Mogel. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising

Broadcast Television

2006 Biography & Autobiography
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Release : 2006
Genre : Biography & Autobiography
Kind : eBook
Book Rating : 854/5 ( reviews)

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Book Synopsis Broadcast Television by : Walter McDowell

Download or read book Broadcast Television written by Walter McDowell. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.

The Business of Media Distribution

2019-05-30 Art
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Release : 2019-05-30
Genre : Art
Kind : eBook
Book Rating : 615/5 ( reviews)

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Book Synopsis The Business of Media Distribution by : Jeffrey C. Ulin

Download or read book The Business of Media Distribution written by Jeffrey C. Ulin. This book was released on 2019-05-30. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

The Business of Television

2018-07-11 Art
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Release : 2018-07-11
Genre : Art
Kind : eBook
Book Rating : 162/5 ( reviews)

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Book Synopsis The Business of Television by : Ken Basin

Download or read book The Business of Television written by Ken Basin. This book was released on 2018-07-11. Available in PDF, EPUB and Kindle. Book excerpt: In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of the U.S. television industry, as well as its dealmaking norms. Written for working or aspiring creative professionals who want to better understand the entertainment industry — as well as for executives, agents, managers, and lawyers looking for a reference guide — The Business of Television presents a readable, in-depth introduction to rights and talent negotiations, intellectual property, backend deals, licensing, streaming platforms, international production, and much more. The book also includes breakdowns after each chapter summarizing deal points and points of negotiation, a glossary, a list of referenced cases, and a wealth of real-world examples to help readers put the material into context.

The Business of Broadcasting

1963 Broadcasting
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Author :
Release : 1963
Genre : Broadcasting
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Business of Broadcasting by : Lawrence H. Rogers

Download or read book The Business of Broadcasting written by Lawrence H. Rogers. This book was released on 1963. Available in PDF, EPUB and Kindle. Book excerpt:

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