1# Library to Find Best eBook for Read
Author : Gerald Zaltman
Release : 1982
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Theory Construction in Marketing by : Gerald Zaltman
Download or read book Theory Construction in Marketing written by Gerald Zaltman. This book was released on 1982. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pauline Maclaran
Release : 2008-01-18
Genre : Business & Economics
Kind : eBook
Book Rating : 001/5 ( reviews)
Book Synopsis Marketing Theory by : Pauline Maclaran
Download or read book Marketing Theory written by Pauline Maclaran. This book was released on 2008-01-18. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
Author : James Jaccard
Release : 2020-02-06
Genre : Business & Economics
Kind : eBook
Book Rating : 441/5 ( reviews)
Book Synopsis Theory Construction and Model-Building Skills by : James Jaccard
Download or read book Theory Construction and Model-Building Skills written by James Jaccard. This book was released on 2020-02-06. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides young scientists with tools to assist them in the practical aspects of theory construction. We take an informal journey through the cognitive heuristics, tricks of the trade, and ways of thinking that we have found to be useful in developing theories-essentially, conceptualizations-that can advance knowledge in the social sciences. This book is intended to provide the instructor with a useful source for helping students come up with ideas for research and for fine-tuning the resultant theories that emerge from such thinking. An objective of this book is to move toward a needed balance in the emphases given to theory construction and theory testing"--
Author : David Langford
Release : 2002-09-11
Genre : Architecture
Kind : eBook
Book Rating : 833/5 ( reviews)
Book Synopsis The Organization and Management of Construction by : David Langford
Download or read book The Organization and Management of Construction written by David Langford. This book was released on 2002-09-11. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of the CIB W65 Symposium on the Organization and Management of Construction conference are presented here and in the companion volumes as state-of-the-art papers documenting research and innovative practice in the field of construction. The volumes cover four broad themes: business management, project management, risk management, IT development and applications. Each volume is organized to provide easy reference so that the practitioner can speedily extract up to date information and knowledge about the global construction industry. Managing the Construction Enterprise (Volume One): Covers the firm and its business environment, markets and marketing, human resource management strategic planning, and quality management. Managing the Construction Project (Volume Two): focuses upon productivity, procurement, international projects and human issues in relation to management performance of construction organisations. Managing Risk (Volume Two): incorporates discussion of risk away from regulation by government and those safety risks inherent in the construction process. Managing Construction Information (Volume Three, published in conjunction with Construct IT Centre of Excellence): incorporates material on information systems and methods, application of IT to the design and construction processes and how IT theory and applications are best transmitted to students and practitioners. The work represents a collation of wide ranging ideas and theory about construction and how research has contributed to the development of the industry on a global application of research to the problems of the construction industry.
Author : Luciano L'Abate
Release : 2011-12-01
Genre : Psychology
Kind : eBook
Book Rating : 144/5 ( reviews)
Book Synopsis Paradigms in Theory Construction by : Luciano L'Abate
Download or read book Paradigms in Theory Construction written by Luciano L'Abate. This book was released on 2011-12-01. Available in PDF, EPUB and Kindle. Book excerpt: Within the field of psychology there is a proliferation of paradigms, theories, models, and dimensions without an underlying conceptual framework or theory. This conclusion has been reached by representatives of many different psychological specialties. In response to this inconsistency this book presents a hierarchical framework about important theoretical issues that are present in psychological thinking. These issues concern definitions of three major theoretical concepts in theory and practice: (a) paradigms, (b) theories, and (c) models. It focuses on defining, comparing, and contrasting these three conceptual terms. This framework clarifies differences among paradigms, theories, and models, terms which have become increasingly confused in the psychological literature. Paradigms are usually confused with theories or with models while theories are confused with models. Examples of misuses of these terms suggest the need for a hierarchical structure that views paradigms as conceptual constructions overseeing a variety of psychological theories and verifiable models.
