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The Routledge Companion to Non-Market Strategy

2015-04-24 Business & Economics
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Release : 2015-04-24
Genre : Business & Economics
Kind : eBook
Book Rating : 705/5 ( reviews)

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Book Synopsis The Routledge Companion to Non-Market Strategy by : Thomas C. Lawton

Download or read book The Routledge Companion to Non-Market Strategy written by Thomas C. Lawton. This book was released on 2015-04-24. Available in PDF, EPUB and Kindle. Book excerpt: It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

The Routledge Companion to Non-Market Strategy

2015-04-24 Business & Economics
Download The Routledge Companion to Non-Market Strategy PDF Online Free

Author :
Release : 2015-04-24
Genre : Business & Economics
Kind : eBook
Book Rating : 713/5 ( reviews)

GET EBOOK


Book Synopsis The Routledge Companion to Non-Market Strategy by : Thomas C. Lawton

Download or read book The Routledge Companion to Non-Market Strategy written by Thomas C. Lawton. This book was released on 2015-04-24. Available in PDF, EPUB and Kindle. Book excerpt: It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

The Routledge Companion to European Business

2018-07-18 Business & Economics
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Release : 2018-07-18
Genre : Business & Economics
Kind : eBook
Book Rating : 285/5 ( reviews)

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Book Synopsis The Routledge Companion to European Business by : Gabriele Suder

Download or read book The Routledge Companion to European Business written by Gabriele Suder. This book was released on 2018-07-18. Available in PDF, EPUB and Kindle. Book excerpt: International Business is a well-established research field, in which regionalisation has gained prominence in the last decade. Because Europe is a market that shows specific patterns of highly advanced market integration, European Business is a subject in its own right and with its own research momentum. In particular, firms view Europe as a challenging, mostly – yet not entirely- mature market location that is subject to complexities that help reveal strategic corporate strengths and weaknesses. Europe represents a location that undergoes frequent and rapid change due to its geo-economic and geopolitical position This comprehensive reference volume brings together a global team of contibutors to analyze and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives from key disciplines, the book covers a range of vital themes such as culture, entrepreneurship, identity, human rights and climate change. The selection of authors reflects the international scope of this book, and is drawn from institutions located in 17 countries across Europe. A unique resource, this book covers a region undergoing significant geoeconomic and geopolitical change, and provides a comprehensive guide to research students and scholars of business and the social sciences.

The Routledge Companion to the Makers of Global Business

2017
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Release : 2017
Genre :
Kind : eBook
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Book Synopsis The Routledge Companion to the Makers of Global Business by : Teresa da Silva Lopes

Download or read book The Routledge Companion to the Makers of Global Business written by Teresa da Silva Lopes. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt: Global Business; Business History; Nationalism; Geopolitics; Non-Market Strategy.

Nonmarket Strategic Management

2017-07-14 Business & Economics
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Release : 2017-07-14
Genre : Business & Economics
Kind : eBook
Book Rating : 728/5 ( reviews)

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Book Synopsis Nonmarket Strategic Management by : Cosmina Lelia Voinea

Download or read book Nonmarket Strategic Management written by Cosmina Lelia Voinea. This book was released on 2017-07-14. Available in PDF, EPUB and Kindle. Book excerpt: Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage. This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals. Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

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