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The Power of Reputation

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Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 973/5 ( reviews)

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Book Synopsis The Power of Reputation by : Chris Komisarjevsky

Download or read book The Power of Reputation written by Chris Komisarjevsky. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: The Power of Reputation gives you an action plan for creating the kind of reputation that generates trust and paves the way for lasting success.

Reputation and Power

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Release : 2014-04-24
Genre : Political Science
Kind : eBook
Book Rating : 119/5 ( reviews)

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Book Synopsis Reputation and Power by : Daniel Carpenter

Download or read book Reputation and Power written by Daniel Carpenter. This book was released on 2014-04-24. Available in PDF, EPUB and Kindle. Book excerpt: How the FDA became the world's most powerful regulatory agency The U.S. Food and Drug Administration is the most powerful regulatory agency in the world. How did the FDA become so influential? And how exactly does it wield its extraordinary power? Reputation and Power traces the history of FDA regulation of pharmaceuticals, revealing how the agency's organizational reputation has been the primary source of its power, yet also one of its ultimate constraints. Daniel Carpenter describes how the FDA cultivated a reputation for competence and vigilance throughout the last century, and how this organizational image has enabled the agency to regulate an industry as powerful as American pharmaceuticals while resisting efforts to curb its own authority. Carpenter explains how the FDA's reputation and power have played out among committees in Congress, and with drug companies, advocacy groups, the media, research hospitals and universities, and governments in Europe and India. He shows how FDA regulatory power has influenced the way that business, medicine, and science are conducted in the United States and worldwide. Along the way, Carpenter offers new insights into the therapeutic revolution of the 1940s and 1950s; the 1980s AIDS crisis; the advent of oral contraceptives and cancer chemotherapy; the rise of antiregulatory conservatism; and the FDA's waning influence in drug regulation today. Reputation and Power demonstrates how reputation shapes the power and behavior of government agencies, and sheds new light on how that power is used and contested. Some images inside the book are unavailable due to digital copyright restrictions.

Reputation

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Release : 2008-10-20
Genre : Literary Collections
Kind : eBook
Book Rating : 555/5 ( reviews)

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Book Synopsis Reputation by : Marjorie Williams

Download or read book Reputation written by Marjorie Williams. This book was released on 2008-10-20. Available in PDF, EPUB and Kindle. Book excerpt: In 2005, The Woman at the Washington Zoo was published to major critical acclaim. The late Marjorie Williams possessed "a special voice, one capable not just of canny political observations but of tenderness and bracing intimacy," observed the New York Times Book Review. Now, in a collection of profiles with the richness of short fiction, Williams limns the personalities that dominated politics and the media during the final years of the twentieth century. In these pages, Clark Clifford grieves "in his laborious baritone" a bank scandal's blow to his re-pu-taaaaaay-shun. Lee Atwater likens himself to Ulysses and pleads, "Tah me to the mast!" Patricia Duff sheds "precipitous tears" over her divorce from Ronald Perelman, resembling afterwards "a garden refreshed by spring rain." Reputation illuminates our recent past through expertly drawn portraits of powerful -- and messily human -- figures.

Reputation Management

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Author :
Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 704/5 ( reviews)

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Book Synopsis Reputation Management by : John Doorley

Download or read book Reputation Management written by John Doorley. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.

Winning the Reputation Game

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Release : 2016-04-22
Genre : Business & Economics
Kind : eBook
Book Rating : 093/5 ( reviews)

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Book Synopsis Winning the Reputation Game by : Grahame R. Dowling

Download or read book Winning the Reputation Game written by Grahame R. Dowling. This book was released on 2016-04-22. Available in PDF, EPUB and Kindle. Book excerpt: Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are “simply better” than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate reputation–building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations—including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of “being simply better”; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble. Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre—or worse—reputations.

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