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The Platform Economy

2019-02-26 Technology & Engineering
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Release : 2019-02-26
Genre : Technology & Engineering
Kind : eBook
Book Rating : 844/5 ( reviews)

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Book Synopsis The Platform Economy by : Marc Steinberg

Download or read book The Platform Economy written by Marc Steinberg. This book was released on 2019-02-26. Available in PDF, EPUB and Kindle. Book excerpt: Offering a deeper understanding of today’s internet media and the management theory behind it Platforms are everywhere. From social media to chat, streaming, credit cards, and even bookstores, it seems like almost everything can be described as a platform. In The Platform Economy, Marc Steinberg argues that the “platformization” of capitalism has transformed everything, and it is imperative that we have a historically precise, robust understanding of this widespread concept. Taking Japan as the key site for global platformization, Steinberg delves into that nation’s unique technological and managerial trajectory, in the process systematically examining every facet of the elusive word platform. Among the untold stories revealed here is that of the 1999 iPhone precursor, the i-mode: the world’s first widespread mobile internet platform, which became a blueprint for Apple and Google’s later dominance of the mobile market. Steinberg also charts the rise of social gaming giants GREE and Mobage, chat tools KakaoTalk, WeChat, and LINE, and video streaming site Niconico Video, as well as the development of platform theory in Japan, as part of a wider transformation of managerial theory to account for platforms as mediators of cultural life. Analyzing platforms’ immense impact on contemporary media such as video streaming, music, and gaming, The Platform Economy fills in neglected parts of the platform story. In narrating the rise and fall of Japanese platforms, and the enduring legacy of Japanese platform theory, this book sheds light on contemporary tech titans like Facebook, Google, Apple, and Netflix, and their platform-mediated transformation of contemporary life—it is essential reading for anyone wanting to understand what capitalism is today and where it is headed.

Handbook of Research on the Platform Economy and the Evolution of E-Commerce

2021-10-15 Business & Economics
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Release : 2021-10-15
Genre : Business & Economics
Kind : eBook
Book Rating : 466/5 ( reviews)

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Book Synopsis Handbook of Research on the Platform Economy and the Evolution of E-Commerce by : Ertz, Myriam

Download or read book Handbook of Research on the Platform Economy and the Evolution of E-Commerce written by Ertz, Myriam. This book was released on 2021-10-15. Available in PDF, EPUB and Kindle. Book excerpt: In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

Platform Economy Puzzles

2021-08-27 Business & Economics
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Release : 2021-08-27
Genre : Business & Economics
Kind : eBook
Book Rating : 281/5 ( reviews)

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Book Synopsis Platform Economy Puzzles by : Meijerink, Jeroen

Download or read book Platform Economy Puzzles written by Meijerink, Jeroen. This book was released on 2021-08-27. Available in PDF, EPUB and Kindle. Book excerpt: Searching for paid tasks via digital labour platforms, such as Uber, Deliveroo and Fiverr, has become a global phenomenon and the regular source of income for millions of people. In the advent of digital labour platforms, this insightful book sheds new light on familiar questions about tensions between competition and cooperation, short-term gains and long-term success, and private benefits and public costs. Drawing on a wealth of knowledge from a range of disciplines, including law, management, psychology, economics, sociology and geography, it pieces together a nuanced picture of the societal challenges posed by the platform economy.

Regulating the Platform Economy

2020-03-09 Law
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Release : 2020-03-09
Genre : Law
Kind : eBook
Book Rating : 280/5 ( reviews)

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Book Synopsis Regulating the Platform Economy by : Lourdes Mella Méndez

Download or read book Regulating the Platform Economy written by Lourdes Mella Méndez. This book was released on 2020-03-09. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses novel and important issues relating to the emergence of new forms of work resulting from the introduction of disruptive technologies in the enterprises and the labour market, especially platform work. The first part of the book examines the platform economy and labour market, to address the more general challenges that the recent labour platforms pose for employment and the labour market, while the second part of the book considers the implications of the rise of different ways of work in the enterprises due to the incorporation of technology in a global context. Providing a rich analysis and evaluation of the numerous theoretical and practical regulatory problems arising from constantly developing technology, this book makes important and informed suggestions on how to solve the numerous problems which have arisen. The collection of chapters in this volume are varied and are dealt with from different disciplinary angles, and from a diverse range of countries and legal systems to create an interesting and unique global picture on the topics studied therein. With an international perspective, the book will be of interest to students and scholars of economy and technology law.

A Modern Guide To Labour and the Platform Economy

2021-10-12 Political Science
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Release : 2021-10-12
Genre : Political Science
Kind : eBook
Book Rating : 103/5 ( reviews)

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Book Synopsis A Modern Guide To Labour and the Platform Economy by : Drahokoupil, Jan

Download or read book A Modern Guide To Labour and the Platform Economy written by Drahokoupil, Jan. This book was released on 2021-10-12. Available in PDF, EPUB and Kindle. Book excerpt: Providing an insightful analysis of the key issues and significant trends relating to labour within the platform economy, this Modern Guide considers the existing comparative evidence covering all world regions. It also provides an in-depth look at digital labour platforms in their historical, economic and geographical contexts.

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