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Strategies for Autonomous, Connected and Smart Mobility in the Automotive Industry. A Comparative Analysis of BMW Group and Tesla Motors Inc.

2017-03-09 Business & Economics
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Release : 2017-03-09
Genre : Business & Economics
Kind : eBook
Book Rating : 855/5 ( reviews)

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Book Synopsis Strategies for Autonomous, Connected and Smart Mobility in the Automotive Industry. A Comparative Analysis of BMW Group and Tesla Motors Inc. by : Andreas Kauerhof

Download or read book Strategies for Autonomous, Connected and Smart Mobility in the Automotive Industry. A Comparative Analysis of BMW Group and Tesla Motors Inc. written by Andreas Kauerhof. This book was released on 2017-03-09. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The automotive industry is facing the biggest changes in its more than 100 years of existence. At the end of this decade, the first electric vehicle is going to enter the mass market that can compete on product features, comfort and price with the internal combustion engines. People keep moving into urban areas. The requirements toward future mobility increase. Some countries already decided to prefer electric vehicles to conventional cars. Profits will shift to other markets or segments. Incumbents must align their current strategies to keep their market share in the future and participate in future profit pools of the automotive industry. BMW and Tesla have different strategic approaches to the upcoming changes in the industry. BMW, as many other OEMs, is aware of future challenges and disruptive forces and has much more resources to manage the required investments in R&D than smaller start-ups. However, disruptive forces come from lower functionality and low-cost products that are usually overlooked by dominant firms in an industry. This research analyzes the two automotive companies BMW and Tesla by using the common strategy analysis tools. First, the firms’ external environment is analyzed by using the PESTEL analysis, describing relevant trends that affect the strategic decision of the two companies. An industry overview with future projections is provided. Secondly, an internal analysis is performed. SWOT analysis and the VRIO framework form the basis to define the strengths, weaknesses, unique recourses and capabilities of BMW and Tesla. The conclusion provides an overall discussion of the most important findings emerging from the analysis with regard to the business operations and the existing business models of the two car manufacturers. Furthermore, important implications for the adaption and adjustment processes are discussed.

Guide to Automotive Connectivity and Cybersecurity

2019-04-03 Computers
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Release : 2019-04-03
Genre : Computers
Kind : eBook
Book Rating : 128/5 ( reviews)

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Book Synopsis Guide to Automotive Connectivity and Cybersecurity by : Dietmar P.F. Möller

Download or read book Guide to Automotive Connectivity and Cybersecurity written by Dietmar P.F. Möller. This book was released on 2019-04-03. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text/reference presents an in-depth review of the state of the art of automotive connectivity and cybersecurity with regard to trends, technologies, innovations, and applications. The text describes the challenges of the global automotive market, clearly showing where the multitude of innovative activities fit within the overall effort of cutting-edge automotive innovations, and provides an ideal framework for understanding the complexity of automotive connectivity and cybersecurity. Topics and features: discusses the automotive market, automotive research and development, and automotive electrical/electronic and software technology; examines connected cars and autonomous vehicles, and methodological approaches to cybersecurity to avoid cyber-attacks against vehicles; provides an overview on the automotive industry that introduces the trends driving the automotive industry towards smart mobility and autonomous driving; reviews automotive research and development, offering background on the complexity involved in developing new vehicle models; describes the technologies essential for the evolution of connected cars, such as cyber-physical systems and the Internet of Things; presents case studies on Car2Go and car sharing, car hailing and ridesharing, connected parking, and advanced driver assistance systems; includes review questions and exercises at the end of each chapter. The insights offered by this practical guide will be of great value to graduate students, academic researchers and professionals in industry seeking to learn about the advanced methodologies in automotive connectivity and cybersecurity.

Internet of Things in Autonomous Car Industry. An Overview

2021-02-09 Computers
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Release : 2021-02-09
Genre : Computers
Kind : eBook
Book Rating : 220/5 ( reviews)

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Book Synopsis Internet of Things in Autonomous Car Industry. An Overview by : Juhyuk Park

Download or read book Internet of Things in Autonomous Car Industry. An Overview written by Juhyuk Park. This book was released on 2021-02-09. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2018 in the subject Computer Sciences - Internet of Things, IOT, grade: A, Columbia Universität New York, language: English, abstract: This short paper discusses the appearance of IoT in the car industry. Therefor a brief history of autonomous cars is given. The origin of IoT usage within vehicle industry date back in early 1958, where the idea of the self-driving car became prominent. It was not until 1995 during the embedded era that different auto companies started exploring the connectivity aspect of the car and the roads, for instance, GM OnStar. But the idea was never implemented because of its capital-intensive involvement, lack of competition and use cases at the time. The first experience of true IoT was seen during infotainment era which ranges from 2007 to 2012. During this era, the car technology such as Ford Sync and GM Mylink took advantage of wireless connectivity aspect which was enabled by the wireless IoT technology. It was at this time the IoT usage in connecting autonomous car through smart cities and different car networks became prevalent.

Faster, Smarter, Greener

2018-09-11 Transportation
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Release : 2018-09-11
Genre : Transportation
Kind : eBook
Book Rating : 20X/5 ( reviews)

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Book Synopsis Faster, Smarter, Greener by : Venkat Sumantran

Download or read book Faster, Smarter, Greener written by Venkat Sumantran. This book was released on 2018-09-11. Available in PDF, EPUB and Kindle. Book excerpt: A call to redefine mobility so that it is connected, heterogeneous, intelligent, and personalized, as well as sustainable, adaptable, and city-friendly. The twentieth century was the century of the automobile; the twenty-first will see mobility dramatically re-envisioned. Automobiles altered cityscapes, boosted economies, and made personal mobility efficient and convenient for many. We had a century-long love affair with the car. But today, people are more attached to their smartphones than their cars. Cars are not always the quickest mode of travel in cities; and emissions from the rapidly growing number of cars threaten the planet. This book, by three experts from industry and academia, envisions a new world of mobility that is connected, heterogeneous, intelligent, and personalized (the CHIP architecture). The authors describe the changes that are coming. City administrators are shifting from designing cities for cars to designing cities for people. Nations and cities will increasingly employ targeted user fees and offer subsidies to nudge consumers toward more sustainable modes. The sharing economy is coaxing many consumers to shift from being owners of assets to being users of services. The auto industry is responding with connected cars that double as virtual travel assistants and by introducing autonomous driving. The CHIP architecture embodies an integrated, multimode mobility system that builds on ubiquitous connectivity, electrified and autonomous vehicles, and a marketplace open to innovation and entrepreneurship. Consumers will exercise choice on the basis of user experience and efficiency, aided by “intelligent advisors,” accessible through their mobile devices. An innovative mobility architecture reconfigured for this century is a social and economic necessity; this book charts a course for achieving it.

The Mobility Revolution in the Automotive Industry

2015-11-29 Computers
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Release : 2015-11-29
Genre : Computers
Kind : eBook
Book Rating : 882/5 ( reviews)

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Book Synopsis The Mobility Revolution in the Automotive Industry by : Dr. Sebastian Wedeniwski

Download or read book The Mobility Revolution in the Automotive Industry written by Dr. Sebastian Wedeniwski. This book was released on 2015-11-29. Available in PDF, EPUB and Kindle. Book excerpt: The Internet of Things, cloud computing, connected vehicles, Big Data, analytics — what does this have to do with the automotive industry? This book provides information about the future of mobility trends resulting from digitisation, connectedness, personalisation and data insights. The automotive industry is on the verge of undergoing a fundamental transformation. Large, traditional companies in particular will have to adapt, develop new business models and implement flexibility with the aid of appropriate enterprise architectures. Transforming critical business competencies is the key concept. The vehicle of the digital future is already here — who will shape it?

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