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Strategic Reputation Management

2020-08-11 Business & Economics
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Release : 2020-08-11
Genre : Business & Economics
Kind : eBook
Book Rating : 51X/5 ( reviews)

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Book Synopsis Strategic Reputation Management by : Pekka Aula

Download or read book Strategic Reputation Management written by Pekka Aula. This book was released on 2020-08-11. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.

Strategic Reputation Risk Management

2002-10-30 Business & Economics
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Release : 2002-10-30
Genre : Business & Economics
Kind : eBook
Book Rating : 414/5 ( reviews)

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Book Synopsis Strategic Reputation Risk Management by : J. Larkin

Download or read book Strategic Reputation Risk Management written by J. Larkin. This book was released on 2002-10-30. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Reputation Management Techniques in Public Relations

2018-01-26 Business & Economics
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Release : 2018-01-26
Genre : Business & Economics
Kind : eBook
Book Rating : 205/5 ( reviews)

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Book Synopsis Reputation Management Techniques in Public Relations by : Erdemir, Ayse

Download or read book Reputation Management Techniques in Public Relations written by Erdemir, Ayse. This book was released on 2018-01-26. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.

New Strategies for Reputation Management

2009-09-03 Business & Economics
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Release : 2009-09-03
Genre : Business & Economics
Kind : eBook
Book Rating : 935/5 ( reviews)

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Book Synopsis New Strategies for Reputation Management by : Andrew Griffin

Download or read book New Strategies for Reputation Management written by Andrew Griffin. This book was released on 2009-09-03. Available in PDF, EPUB and Kindle. Book excerpt: Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

Reputation Management

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 704/5 ( reviews)

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Book Synopsis Reputation Management by : John Doorley

Download or read book Reputation Management written by John Doorley. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.

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