1# Library to Find Best eBook for Read
Author : Emmy Arsonval Maniriho
Release : 2016
Genre : Airports
Kind : eBook
Book Rating : 006/5 ( reviews)
Book Synopsis Strategic Airport Planning and Marketing by : Emmy Arsonval Maniriho
Download or read book Strategic Airport Planning and Marketing written by Emmy Arsonval Maniriho. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mike Brown
Release : 2022-04-10
Genre : Transportation
Kind : eBook
Book Rating : 968/5 ( reviews)
Book Synopsis Strategic Airport Planning by : Mike Brown
Download or read book Strategic Airport Planning written by Mike Brown. This book was released on 2022-04-10. Available in PDF, EPUB and Kindle. Book excerpt: This book will explore a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world. As a result, it will lead to higher performing airports for users, business partners, investors and other stakeholders. This is especially pertinent since airports will need to come back better from the Covid-19 pandemic. The book explains the importance of articulating a clear strategy, based on a rigorous analysis of the competitive landscape while avoiding the pitfalls of ambiguity and ‘virtue signalling’. Having done so, demand forecasts can be developed that resemble S-curves, not simple straight lines, that reflect strategic opportunities and threats from which a master plan can be developed to allocate land and capital in a way that maximizes return on assets and social licence. The second distinctive feature of this book is the premise that planning an airport as an island, a fortress even, does not work anymore given how interconnected airports are with other components of the transportation system, the economies and communities they serve and the rapid pace of social and technological change. In summary, the book argues that airport planning needs to move beyond its traditional boundaries. The book is replete with real examples from airports of all sizes around the world and includes practical advice and tools for executives and managers. It is recommended reading for individuals working in the airport business or the broader air transport industry, members of airports’ board of directors, who may be new to the business, elected officials, policy makers and urban planners in jurisdictions hosting or adjacent to airports, regulators, economic development professionals and, finally, students.
Author : Robert E. Caves
Release : 1999
Genre : Business & Economics
Kind : eBook
Book Rating : 645/5 ( reviews)
Book Synopsis Strategic Airport Planning by : Robert E. Caves
Download or read book Strategic Airport Planning written by Robert E. Caves. This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt: The role of an airport within the air transport system used to be largely incontestable. This book examines various pressures in order to identify changes that are required to the airport planning process. It discusses such issues as: forecasting in an uncertain world; airport market share; airline network choices; and more.
Author : Ricondo & Associates
Release : 2009
Genre : Business & Economics
Kind : eBook
Book Rating : 14X/5 ( reviews)
Book Synopsis Strategic Planning in the Airport Industry by : Ricondo & Associates
Download or read book Strategic Planning in the Airport Industry written by Ricondo & Associates. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: TRB's Airport Cooperative Research Program (ACRP) Report 20: Strategic Planning in the Airport Industry explores practical guidance on the strategic planning process for airport board members, directors, department leaders, and other employees; aviation industry associations; a variety of airport stakeholders, consultants, and other airport planning professionals; and aviation regulatory agencies. A workbook of tools and sequential steps of the strategic planning process is provided with the report as on a CD. The CD is also available online for download as an ISO image or the workbook can be downloaded in pdf format.
Author : David Jarach
Release : 2017-03-02
Genre : Transportation
Kind : eBook
Book Rating : 654/5 ( reviews)
Book Synopsis Airport Marketing by : David Jarach
Download or read book Airport Marketing written by David Jarach. This book was released on 2017-03-02. Available in PDF, EPUB and Kindle. Book excerpt: Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
