1# Library to Find Best eBook for Read
Author : NITISH. RAI. GUPTA
Release : 2016
Genre :
Kind : eBook
Book Rating : 751/5 ( reviews)
Book Synopsis SHOPPER MARKETING 101 by : NITISH. RAI. GUPTA
Download or read book SHOPPER MARKETING 101 written by NITISH. RAI. GUPTA. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nitish Rai Gupta
Release : 2015-04-30
Genre : Business & Economics
Kind : eBook
Book Rating : 104/5 ( reviews)
Book Synopsis Shopper Marketing 101 by : Nitish Rai Gupta
Download or read book Shopper Marketing 101 written by Nitish Rai Gupta. This book was released on 2015-04-30. Available in PDF, EPUB and Kindle. Book excerpt: What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How important are 'channels' and 'retailers' in your brand's success? What is the science behind winning with shoppers and retailers? Shopper Marketing 101 successfully answers these questions and gives you a simple blue print that can help you make your brand plans such that you not only partner with the retail channel but also effectively win with the shopper. There are a plethora of books on marketing and branding today. However, there are not many books that can help your brand win in the retail space. This has become especially important today as retailers (brick and mortar as well as click and mortar) now have become powerful intermediaries and play a critical role in ensuring that your brand reaches its intended consumers via their shoppers. This book leverages real world examples and experiences to help you understand the basics of shopper marketing.
Author : Nicole Reyhle
Release : 2014-07-04
Genre : Business & Economics
Kind : eBook
Book Rating : 15X/5 ( reviews)
Book Synopsis Retail 101: The Guide to Managing and Marketing Your Retail Business by : Nicole Reyhle
Download or read book Retail 101: The Guide to Managing and Marketing Your Retail Business written by Nicole Reyhle. This book was released on 2014-07-04. Available in PDF, EPUB and Kindle. Book excerpt: YOU CAN COMPETE WITH THE BIG-BOX STORES! Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way. "The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail "While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer "If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA
Author : Daniel J. Flint
Release : 2014-05-06
Genre : Business & Economics
Kind : eBook
Book Rating : 441/5 ( reviews)
Book Synopsis Shopper Marketing by : Daniel J. Flint
Download or read book Shopper Marketing written by Daniel J. Flint. This book was released on 2014-05-06. Available in PDF, EPUB and Kindle. Book excerpt: The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn’t easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing, three of the field’s pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.
Author : Markus Ståhlberg
Release : 2012-02-03
Genre : Business & Economics
Kind : eBook
Book Rating : 720/5 ( reviews)
Book Synopsis Shopper Marketing by : Markus Ståhlberg
Download or read book Shopper Marketing written by Markus Ståhlberg. This book was released on 2012-02-03. Available in PDF, EPUB and Kindle. Book excerpt: Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.
