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Qualitative Research Methods in Public Relations and Marketing Communications

2005-06-29 Business & Economics
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Release : 2005-06-29
Genre : Business & Economics
Kind : eBook
Book Rating : 081/5 ( reviews)

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Book Synopsis Qualitative Research Methods in Public Relations and Marketing Communications by : Christine Daymon

Download or read book Qualitative Research Methods in Public Relations and Marketing Communications written by Christine Daymon. This book was released on 2005-06-29. Available in PDF, EPUB and Kindle. Book excerpt: A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.

Advertising and Public Relations Research

2015-04-16 Business & Economics
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Release : 2015-04-16
Genre : Business & Economics
Kind : eBook
Book Rating : 371/5 ( reviews)

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Book Synopsis Advertising and Public Relations Research by : Donald W. Jugenheimer

Download or read book Advertising and Public Relations Research written by Donald W. Jugenheimer. This book was released on 2015-04-16. Available in PDF, EPUB and Kindle. Book excerpt: Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Research Methods and Techniques in Public Relations and Advertising

2017 Advertising
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Release : 2017
Genre : Advertising
Kind : eBook
Book Rating : 766/5 ( reviews)

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Book Synopsis Research Methods and Techniques in Public Relations and Advertising by : Bayram Oğuz Aydın

Download or read book Research Methods and Techniques in Public Relations and Advertising written by Bayram Oğuz Aydın. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt: The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

Using Qualitative Research in Advertising

2012 Business & Economics
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Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 245/5 ( reviews)

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Book Synopsis Using Qualitative Research in Advertising by : Margaret A. Morrison

Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.

Qualitative Research Methods in Public Relations and Marketing Communications

2016-12-27
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Release : 2016-12-27
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Kind : eBook
Book Rating : 687/5 ( reviews)

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Book Synopsis Qualitative Research Methods in Public Relations and Marketing Communications by : Taylor & Francis Group

Download or read book Qualitative Research Methods in Public Relations and Marketing Communications written by Taylor & Francis Group. This book was released on 2016-12-27. Available in PDF, EPUB and Kindle. Book excerpt:

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