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Religion and Consumer Behaviour in Developing Nations

2021-01-29 Business & Economics
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Release : 2021-01-29
Genre : Business & Economics
Kind : eBook
Book Rating : 032/5 ( reviews)

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Book Synopsis Religion and Consumer Behaviour in Developing Nations by : Ayantunji Gbadamosi

Download or read book Religion and Consumer Behaviour in Developing Nations written by Ayantunji Gbadamosi. This book was released on 2021-01-29. Available in PDF, EPUB and Kindle. Book excerpt: Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.

Religion and Consumer Behaviour

2023-02-28 Business & Economics
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Release : 2023-02-28
Genre : Business & Economics
Kind : eBook
Book Rating : 699/5 ( reviews)

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Book Synopsis Religion and Consumer Behaviour by : Gaurav Gupta

Download or read book Religion and Consumer Behaviour written by Gaurav Gupta. This book was released on 2023-02-28. Available in PDF, EPUB and Kindle. Book excerpt: Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers’ religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the “dark side” of religion on consumers’ consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism. This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.

Religion and Consumer Behaviour

2023 Consumer behavior
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Release : 2023
Genre : Consumer behavior
Kind : eBook
Book Rating : 018/5 ( reviews)

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Book Synopsis Religion and Consumer Behaviour by : Gaurav Gupta (Assistant professor)

Download or read book Religion and Consumer Behaviour written by Gaurav Gupta (Assistant professor). This book was released on 2023. Available in PDF, EPUB and Kindle. Book excerpt: "Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the "dark side" of religion on consumers' consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism . This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization"--

How Religion Affects Consumer Behavior. Consumer Attitudes and Seasonal Demand for Products

2019-06-22
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Release : 2019-06-22
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Kind : eBook
Book Rating : 763/5 ( reviews)

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Book Synopsis How Religion Affects Consumer Behavior. Consumer Attitudes and Seasonal Demand for Products by : Yousuf Daas

Download or read book How Religion Affects Consumer Behavior. Consumer Attitudes and Seasonal Demand for Products written by Yousuf Daas. This book was released on 2019-06-22. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 14, Leuven Catholic University, course: Economic Anthropology, language: English, abstract: This paper investigates how religion influences consumer behavior and the associated impact on the economy. Business organizations are set up with the aim of making a profit. The primary objective of any business is to maximize returns, and all efforts are directed towards this aim. Firms make a profit by selling goods and services to the customers. Therefore, high sales volume would translate to high returns for a company. The amount of goods and services sold by a company depends on the demand. When the demand for products is high, there is an increase in the sales and this translates to economic growth. This implies that there is a direct link between how people consume products and economy. It is worth noting that consumer behavior is a significant determinant of demand. However, consumer behavior is influenced by religion as it affects people's values and actions. It affects how and when consumers spend their money.

Belief Systems, Religion, and Behavioral Economics

2013-12-20 Business & Economics
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Release : 2013-12-20
Genre : Business & Economics
Kind : eBook
Book Rating : 057/5 ( reviews)

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Book Synopsis Belief Systems, Religion, and Behavioral Economics by : Elizabeth A. Minton

Download or read book Belief Systems, Religion, and Behavioral Economics written by Elizabeth A. Minton. This book was released on 2013-12-20. Available in PDF, EPUB and Kindle. Book excerpt: Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Many do not realize (or resist) the idea that religion is a key contributor to a consumer’s core values, which then contributes to consumption decisions, voting practices, reaction to pro social messages and public policy, as well as donating behavior. The field of behavioral economics discusses how various social and cognitive factors influence economic decisions, which encompass consumer decision making, but doesn’t incorporate religion as an influence on economic decision making. This book provides one of the first comprehensive investigations into the relationship between religion and behavioral economics. The basic premises of the major religious affiliations are reviewed, and the authors bring to life prior research on religion and behavioral economics with an emphasis on how this research can help practitioners to improve business practices.

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