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Author : Raymond Loewy
Release : 1990
Genre : Technology & Engineering
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Raymond Loewy, Pionier des Amerikanischen Industriedesigns by : Raymond Loewy
Download or read book Raymond Loewy, Pionier des Amerikanischen Industriedesigns written by Raymond Loewy. This book was released on 1990. Available in PDF, EPUB and Kindle. Book excerpt: Critical essays, with illustrations, of many of the artist's designs.
Author :
Release : 1990
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Raymond Loewy: Pionier des Amerikanischen Industrie-Design by :
Download or read book Raymond Loewy: Pionier des Amerikanischen Industrie-Design written by . This book was released on 1990. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Wall
Release : 2018-08-15
Genre : History
Kind : eBook
Book Rating : 750/5 ( reviews)
Book Synopsis Streamliner by : John Wall
Download or read book Streamliner written by John Wall. This book was released on 2018-08-15. Available in PDF, EPUB and Kindle. Book excerpt: The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.
Author : Jan L. Logemann
Release : 2019-11-20
Genre : History
Kind : eBook
Book Rating : 29X/5 ( reviews)
Book Synopsis Engineered to Sell by : Jan L. Logemann
Download or read book Engineered to Sell written by Jan L. Logemann. This book was released on 2019-11-20. Available in PDF, EPUB and Kindle. Book excerpt: The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.
Author : Philippe Tretiack
Release : 1999
Genre : Architecture
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Raymond Loewy and Streamlined Design by : Philippe Tretiack
Download or read book Raymond Loewy and Streamlined Design written by Philippe Tretiack. This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt: From car and train design to product packaging, Raymond Loewy has left an indelible stamp on American culture. Over the 70 years of his career, Loewy, known for streamlined design, created mythical objects which came to be associated with the very Image of America itself: the Coca-Cola bottle and truck, the Greyhound bus, the package of Lucky Strike cigarettes. the Studebaker automobile, and much more. This remarkable book recounts the hidden captivating story of a key figure in the history of American design and includes period and current photos of his most notable designs.
