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Profitable Marketing Communications

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 421/5 ( reviews)

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Book Synopsis Profitable Marketing Communications by : Antony Young

Download or read book Profitable Marketing Communications written by Antony Young. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.

Profitable Marketing Communications

2007-01-01
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Release : 2007-01-01
Genre :
Kind : eBook
Book Rating : 561/5 ( reviews)

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Book Synopsis Profitable Marketing Communications by : Anthony Young

Download or read book Profitable Marketing Communications written by Anthony Young. This book was released on 2007-01-01. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Communication Management

2001 Communication in marketing
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Release : 2001
Genre : Communication in marketing
Kind : eBook
Book Rating : 666/5 ( reviews)

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Book Synopsis Marketing Communication Management by : Otto Ottesen

Download or read book Marketing Communication Management written by Otto Ottesen. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a new holistic approach to developing a coherent, profitable marketing communication strategy. The approach relates to every kind of communication between a company and its buyers about what it has to offer. The concepts, models and planning procedures associated with it can be used whether a company is large or small, whether it operates in an industrial or a consumer market, and whether it offers goods or services. A central theme of the book concerns buyer-initiated communication processes."

Marketing Communication Management

2001 Business & Economics
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Author :
Release : 2001
Genre : Business & Economics
Kind : eBook
Book Rating : 359/5 ( reviews)

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Book Synopsis Marketing Communication Management by : Otto Ottesen

Download or read book Marketing Communication Management written by Otto Ottesen. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt:

Successful Marketing Communications

2012-06-14 Business & Economics
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Author :
Release : 2012-06-14
Genre : Business & Economics
Kind : eBook
Book Rating : 251/5 ( reviews)

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Book Synopsis Successful Marketing Communications by : Cathy Ace

Download or read book Successful Marketing Communications written by Cathy Ace. This book was released on 2012-06-14. Available in PDF, EPUB and Kindle. Book excerpt: 'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.

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