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New Strategies for Reputation Management

2009-09-03 Business & Economics
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Release : 2009-09-03
Genre : Business & Economics
Kind : eBook
Book Rating : 935/5 ( reviews)

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Book Synopsis New Strategies for Reputation Management by : Andrew Griffin

Download or read book New Strategies for Reputation Management written by Andrew Griffin. This book was released on 2009-09-03. Available in PDF, EPUB and Kindle. Book excerpt: Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

New Strategies For Reputation Management

2008-01-01
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Release : 2008-01-01
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Kind : eBook
Book Rating : 831/5 ( reviews)

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Book Synopsis New Strategies For Reputation Management by : Andrew Griffin

Download or read book New Strategies For Reputation Management written by Andrew Griffin. This book was released on 2008-01-01. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Reputation Management

2020-08-11 Business & Economics
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Release : 2020-08-11
Genre : Business & Economics
Kind : eBook
Book Rating : 51X/5 ( reviews)

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Book Synopsis Strategic Reputation Management by : Pekka Aula

Download or read book Strategic Reputation Management written by Pekka Aula. This book was released on 2020-08-11. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.

Strategic Reputation Risk Management

2002-10-30 Business & Economics
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Release : 2002-10-30
Genre : Business & Economics
Kind : eBook
Book Rating : 414/5 ( reviews)

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Book Synopsis Strategic Reputation Risk Management by : J. Larkin

Download or read book Strategic Reputation Risk Management written by J. Larkin. This book was released on 2002-10-30. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Crisis Communication

2008-09-03 Business & Economics
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Release : 2008-09-03
Genre : Business & Economics
Kind : eBook
Book Rating : 535/5 ( reviews)

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Book Synopsis Crisis Communication by : Peter Anthonissen

Download or read book Crisis Communication written by Peter Anthonissen. This book was released on 2008-09-03. Available in PDF, EPUB and Kindle. Book excerpt: Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities. Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.

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